• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
Arts & Entertainment

NBC Boss Says Network Isn’t to Blame for Donald Trump’s Rise

By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
By
Tom Huddleston Jr.
Tom Huddleston Jr.
Down Arrow Button Icon
August 2, 2016, 4:20 PM ET
Photograph by Mike Pont — FilmMagic/Getty Images
Add Fortune on Google for similar content.

NBC chairman Bob Greenblatt said his network isn’t to blame for Donald Trump’s surprising political ascendancy from real estate mogul and former reality TV star to the Republican nominee for president.

Before Trump’s political bid, Trump had starred for years as the tough-but-wise CEO in the reality TV shows, The Apprentice and The Celebrity Apprentice. But in an interview at a Television Critics Association press event Tuesday, Greenblatt refused to acknowledge any connection between the popularity of those shows and Trump’s newfound political success.

“We are happy to have a show that was doing really well, with a guy who was a big TV star. It’s impossible to predict where it goes from there. I think it surprised all of us that he would want to [run for president] but that’s what is great about this country,” Greenblatt said at the TCA event, according to Deadline. “But I don’t think there’s that much correlation between one and the other.”

Deadline reports that Greenblatt dismissed reporters’ questions that seemed to imply NBC’s reality shows gave Trump the initial platform and following on which he built his current political career.

According to Deadline, Greenblatt also tossed out a few other examples to help his case, including the fact that Doonesbury cartoonist Gary Trudeau predicted years ago that Trump would run for president and former President Ronald Reagan’s own star-making Hollywood career.

There’s been no shortage of finger-pointing for Trump’s divisive political campaign, with many blaming the news media. The countless headlines and live feeds of Trump rallies and speeches amount to billions of dollars in free advertising, according to some estimates. (And, this, despite Trump’s plainly-stated contempt for the press, with the candidate regularly blacklisting major publications, denying them entry to his campaign events, while referring to journalists as “dishonest” and “scum.”)

While Greenblatt was obviously looking to avoid any connection between Trump’s long stint at NBC and the fact that the billionaire is now one election away from the White House, other media executives have previously spoken more freely about the positive effect Trump’s political career has had on TV ratings. Earlier this year, CBS chairman Leslie Moonves said Trump’s rise “may not be good for America, but it’s damn good for CBS.”

Meanwhile, CNN’s Jeff Zucker has defended his network’s seemingly constant Trump coverage, noting that Trump warrants the attention as the GOP nominee and that the billionaire is also much more willing to go on air than past presidential candidates. And, not surprisingly, conservative cable news network Fox News Channel has seen its highest ratings ever this year amid Trump’s run.

Last year, Greenblatt’s network was one of several major companies to officially cut ties with Trump in the wake of the offensive remarks Trump made as he first announced his candidacy, when he called Mexican immigrants “rapists.” (Greenblatt even got in a dig at Trump’s expense at last year’s annual conference of the National Hispanic Media Coalition.)

And, while the network later welcomed Trump back to host Saturday Night Live in November, Greenblatt said Trump would never be invited to host Celebrity Apprentice again — not “as long as I’m here.” But he didn’t preclude the possibility that Trump might return to some other TV role. “Oh, I couldn’t answer that,” Greenblatt said, according to Variety. “I have no idea at this point.”

About the Author
By Tom Huddleston Jr.
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Arts & Entertainment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Arts & Entertainment

psg
RetailSports
More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand
By Nick LichtenbergJune 28, 2026
1 hour ago
p
RetailWorld Cup
The 2 billion-print, $2-pack last hurrah for a World Cup legend: the Panini sticker album’s last ride
By Dave Skretta and The Associated PressJune 27, 2026
20 hours ago
‘I’ll listen to ‘Only the Young’ at home on my own’: Zohran doesn’t know about a Swift-Kelce wedding at MSG, but he’s not going
Arts & EntertainmentNew York City
‘I’ll listen to ‘Only the Young’ at home on my own’: Zohran doesn’t know about a Swift-Kelce wedding at MSG, but he’s not going
By Kimberlee Kruesi and The Associated PressJune 27, 2026
20 hours ago
p
EnvironmentParis
The most coveted accessory at Paris Fashion Week was an ice pack
By Thomas Adamson and The Associated PressJune 26, 2026
2 days ago
st
EuropeSwitzerland
Switzerland’s Great St. Bernard Pass has a new museum to celebrate its most famous export: the giant dogs that eat 10 metric tons of food per year
By The Associated PressJune 26, 2026
2 days ago
AI is overwhelming our senses—Edward Enninful has an answer for that 
EuropeLetter from London
AI is overwhelming our senses—Edward Enninful has an answer for that 
By Kamal AhmedJune 26, 2026
2 days ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
3 days ago
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
AI
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
By Sebastian HerreraJune 27, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
4 days ago
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
Europe
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
By Jason MaJune 27, 2026
16 hours ago
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
Middle East
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
By Jason MaJune 27, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.