• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
TechChina

China’s Gamers Are Upset They Weren’t Invited to the Pokémon Go Party

By
Charlie Campbell
Charlie Campbell
and
TIME
TIME
Down Arrow Button Icon
By
Charlie Campbell
Charlie Campbell
and
TIME
TIME
Down Arrow Button Icon
July 13, 2016, 6:47 AM ET
Inside A Pokemon Store Ahead Of The Character's 20th Anniversary
Photograph by Bloomberg — Getty Images
Add Fortune on Google for similar content.

We’ve all heard it — Pokémon Go has taken over the world. The augmented reality video game, which superimposes lurid cartoon characters onto the real world as viewed through your smartphone camera, is the most downloaded free iPhone app of all time, and has sent developer Nintendo’s (NTDOY) stock soaring to an all-time, 33-year high.

Droves of youngsters — and older folk who don’t mind looking daft in public — are scouring their real-life neighborhoods, where the game craftily hides a mélange of creatures and loot to collect. But describing Pokémon Go as a global phenomenon come with one huge caveat — China, whose 1.3 billion people spent a world-beating $22.3 billion on video games last year, has not had Pokémon Go released in its territory.

“I have tried every method I can find to down load Pokémon Go, but nothing works and it’s driving me crazy,” posted one user of China’s Twitter-like microblog Weibo. “It is my first time to be so interested in a game, who can help me?”

“What is loneliness?” chin-strokes another. “I feel lonely because Pokémon Go hasn’t been released in China. Facing the empty prairie without any Pokémons, I have nothing to do but to reflect my life. Please release Pokémon Go in China, I don’t want to miss these childhood memories.”

In fact, the game has only been released in the U.S., Australia and New Zealand so far, as designer Niantic Labs wanted to be sure its servers could handle the influx of players. (And in hindsight, with good cause.) But Chinese gamers are nothing but resourceful, and have adopted myriad means to gate-crash the Pokémon Go party.

 

The first enterprising gamers thought that by changing the region setting on their smartphone, or purchasing Apple IDs registered in the official release nations, that they could skirt the geographical restriction. This works to a degree, except that upon entering the virtual world the games GPS parameters kick in, and the gamers are bereft of any Pokémon characters to catch.

However, illicit websites are cashing in by flogging Chinese customers illicit versions of the game in which San Francisco locations are superimposed on Chinese streets, reports Quartz. Other gamers have resorted to buying hacked versions of Pokémon Go that have the geographical restrictions removed. These appeared for sale online soon after the official release, though Niantic Labs has vowed to ban anyone caught using them.

Many gamers have instead opted for Chinese versions of Pokémon Go, like City Demon Go, which has seen a huge spike in downloads on the back of Pokémon Go fever. These are similar in concept except, crucially, none are yet augmented reality. Players hunt for monsters and treasure just like in the real game, except they roam a virtual world without the need to leave their sofa, much like any standard role-playing adventure.

Of course, that may soon change, especially since Niantic Labs has said that, due to burgeoning demand, global rollout will be slower than first anticipated. Plus there are hurdles specific to China, where a local partner for release hasn’t been confirmed, and Google — the main medium by which players log in to Pokémon Go — remains banned. That will only give impetus to Chinese developers to create local simulacrums, complete with the requisite augmented reality.

Many irked Chinese gamers have even sworn off the Pokémon Go — some citing national security concerns. “Don’t play Pokémon Go which has GPS functions,” posted one Weibo user. “Americans and Japanese can detect our secret military bases.”

“On Facebook, Nintendo depicts Taiwan as a country instead of a province that belongs to China,” posted another. “Also it probably tries to gather information about Chinese military bases. So I would play another game.”

And those devious Pikachu look so cute, too.

— With reporting by Yang Siqi and Zhang Chi / Beijing

This article is published in partnership with Time.com. The original version can be found here.

About the Authors
By Charlie Campbell
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Lux Capital cofounder Josh Wolfe’s limited-odds, high-stakes 2027 predictions
NewslettersTerm Sheet
Lux Capital cofounder Josh Wolfe’s limited-odds, high-stakes 2027 predictions
By Allie GarfinkleJune 25, 2026
1 hour ago
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
InvestingMarkets
Micron drives global rally tech stock rally as traders abandon their fear of an AI bubble
By Jim EdwardsJune 25, 2026
1 hour ago
OpenAI CEO Sam Altman (left) and Broadcom CEO Hock Tan holding their new AI chip, “Jalapeño.” (Photo courtesy OpenAI)
NewslettersFortune Tech
OpenAI and Broadcom’s AI chip has a name: Jalapeño
By Andrew NuscaJune 25, 2026
2 hours ago
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
AIFinance
What bubble? JPMorgan says the $5.5 trillion AI capex explosion is profitable–for now
By Sheryl EstradaJune 25, 2026
2 hours ago
Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair
Big TechReddit
Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
By Sam BirchallJune 25, 2026
2 hours ago
Man in a suit and tie
InvestingAmazon
Bill Ackman, David Tepper, and other billionaire fund managers are quietly piling into Amazon
By Amanda GerutJune 25, 2026
4 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
20 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
22 hours ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.