• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Apple

Apple’s MacBooks Lose Market Share as PC Shipments Decline Again

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
July 12, 2016, 7:53 AM ET
New Mobile Technology
A businessman uses an Apple Macbook Pro laptop computer.Photograph by Bloomberg via Getty Images

PC shipments are declining overall as usual, though not as badly as anticipated—and analysts see Apple (AAPL) as one of the companies that’s notably suffering, with a drop in market share as well as in shipments.

According to the analyst house IDC, which had been predicting a 7.4% year-on-year drop between the second quarters of 2015 and 2016, worldwide PC shipments in Q2 were in fact only down 4.5%, totaling 62.4 million units. The losers were Apple and Lenovo, with the likes of Dell, Hewlett-Packard, and Asus seeing an uptick in shipments.

Meanwhile, rival Gartner (IT) counted 64.3 million units for the quarter, representing a drop of 5.2%. Garter also noticed an improvement on previous quarters. Both companies were reporting preliminary figures for Q2, so the final figures may be different.

Get Data Sheet, Fortune’s technology newsletter.

IDC said the U.S. had been the best-performing PC market during Q2, due to relative market stability and the strength of the dollar. Gartner noted that the weakness of other currencies against the dollar had led to price hikes in certain regions, leading in turn to fewer sales.

“All regions except North America experienced a PC shipment decline,” said Gartner principal analyst Mikako Kitagawa. “The Latin America region was still very weak largely because of political and economic instability. PC shipments in Latin America are expected to fall below 5 million units for the second quarter of 2016, which is a decline of more than 20% from the second quarter of 2015.”

Interestingly, IDC noted a fall in market share for Apple, down from a 7.4% share in Q2 2015 to a 7.1% share in the most recent quarter. It suggested that this was down to Apple not having significantly refreshed its MacBook lineup for a while, giving more of a competitive edge to its rivals.

Gartner reckoned Apple’s global market share held firm at 7.1%, although its shipments fell by 4.9%. “Asus, Apple, and Acer are battling it out for the fourth position in worldwide PC shipments for the second quarter of 2016, as preliminary results get finalized,” it said.

For more on the MacBook, watch:

Within the U.S., IDC said, Apple’s PC market share was down year-on-year from 12.7% to 11.2%. Gartner saw Apple’s U.S. market share drop from 13.8% to 12.3%.

Within that country, Apple’s market share falls just below that of Lenovo (LNVGY), while either Hewlett-Packard (HPE) (according to IDC) or Dell (according to Gartner) rules the roost.

However, Lenovo comfortably tops the global rankings with a market share of either 20.5% (according to Gartner) or 21.2% (according to IDC). Both houses noted a slight fall in shipments for Lenovo, but a small rise in market share.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

U.S. Treasury Secretary Scott Bessent adjusts his glasses during a meeting with U.S. President Donald Trump and President of Argentina Javier Milei in the Cabinet Room at the White House on October 14, 2025 in Washington.
Economynational debt
U.S. Treasury pays $3 billion a day in interest on national debt nearing $39 trillion mark
By Eleanor PringleMay 11, 2026
15 minutes ago
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
C-SuiteNext to Lead
Why Amex’s CEO scrapped a bonus system that made executives compete for cash
By Ruth UmohMay 11, 2026
15 minutes ago
‘As long as the Strait of Hormuz stays closed, markets remain on a knife-edge,’ Deutsche Bank warns
PoliticsMarkets
‘As long as the Strait of Hormuz stays closed, markets remain on a knife-edge,’ Deutsche Bank warns
By Jim EdwardsMay 11, 2026
1 hour ago
The next test of leadership is how well you manage your AI agents
NewslettersCEO Daily
The next test of leadership is how well you manage your AI agents
By Diane BradyMay 11, 2026
2 hours ago
Top CD rates today, May 11, 2026: Lock in up to up to 4.20%
Personal FinanceBanks
Top CD rates today, May 11, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 11, 2026
2 hours ago
Today’s top high-yield savings rates: Up to 5.00% on May 11, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on May 11, 2026
By Glen Luke FlanaganMay 11, 2026
2 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
23 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
23 hours ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.