Kim Kardashian is in on the joke—and laughing all the way to the bank.
On Thursday, the reality star launched a new line of merch based on her latest app, Kimoji. Launched in December of last year, Kimoji—which is Kardashian’s own collection of emoji icons—quickly rose to the top of Apple’s best-selling paid apps chart (though it’s since fallen to No. 25).
It’s her second app; her first was Kim Kardashian: Hollywood, which, according to the game developer, has brought in $100 million since its 2014 launch.
The collection, which Kardashian announced on her Instagram account, includes phone cases ($28 to $30) and wrapping paper ($35 per roll) covered in Kimoji, including the Kim “cry face,” Bae word bubbles, and a collage of, well, butts. Take a look:
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The items are available on Kardashian’s site, as well as through the app.