• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

3

China suffers another setback in effort to de-dollarize global finance as anchor in the greenback's dominance quietly exits Beijing's payment scheme
RetailMcDonald's

McDonald’s Japan Is Giving Away Fries Made From Real Gold

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
May 19, 2016, 2:22 PM ET
Photograph by Bloomberg via Getty Images
Google source logo
Add Fortune on Google for similar content.

For one lucky customer in Japan, McDonald’s (MCD) is giving away fries made out of gold.

The fast food chain has unveiled a contest in the country that comes with the unorthodox prize, as reported by Grubstreet. To win, customers are asked to download an app on their smartphones and snap photos of things that resemble french fries (think: strips of paper, pencils, etc.). Next, the entrants use a special filter provided by the app to place an item inside a McDonald’s-branded container for fries. One customer will apparently be deemed the winner by lottery, but entrants need to act fast: it ends on June 7.

Here’s an image of what the golden fries prize may look like, according to a mock-up image posted on McDonald’s Japan’s Twitter:

マックフライポテト好き🍟❤️にはたまらない新キャンペーンがまもなくスタートです🌟これ当たります!(何かわかるかな?) #ポテ撮り pic.twitter.com/rpOIkOk0ou

— マクドナルド (@McDonaldsJapan) May 16, 2016

The wacky contest isn’t the only gimmick used by McDonald’s in the region. In fact, Japan has sold a Bic Mac with three times the meat dubbed a “Giga Big Mac,” as reported by Fortune in April. In February, Fortune reported that McDonald’s Japan posted its first profit in three years. In 2015, however, it reported a loss of 34.7 billion yen, or over $300 million.

Here are some examples of contest entries:

https://twitter.com/motoki_masa/status/732924144216506369/photo/1?ref_src=twsrc^tfw

https://twitter.com/NewSaint0322/status/732937176548155393/photo/1?ref_src=twsrc^tfw

https://twitter.com/born8450/status/732938003404972032/photo/1?ref_src=twsrc^tfw

Fortune has reached out to McDonald’s for more details.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in Retail


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Retail


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.