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RetailHershey

Check Out the Crazy New Idea for Reese’s Cups Candy

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
May 11, 2016, 11:38 AM ET
Citing Rising Cost Of Ingredients, Hershey's Raises Prices 8 Percent
CHICAGO, IL - JULY 16: Hershey's chocolate bars are shown on July 16, 2014 in Chicago, Illinois. Hershey Co., the No.1 candy producer in the U.S., is raising the price of its chocolate by 8 percent due to the rising cost of cocoa. This is the company's fist price increase in three years. (Photo Illustration by Scott Olson/Getty Images)Scott Olson—Getty Images
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For chocolate lovers out there, there’s going to be a new kind of Reese’s Cups on the market soon.

Hershey(HSY), which makes the candy, has been hinting at putting Reese’s Pieces into its iconic Reese’s Cups candy, as reported by Eater.

Interestingly, news of the candy comes as Hershey announced that it’s buying healthy chocolate brand barkTHINS in April, according to Fortune.

The company used Facebook to tease the upcoming product, writing “Where did all the Pieces go? ‪#‎Cupfusion‬.” The post went up 20 hours ago and already has over 1,800 likes.

“We’re always here for you, even in those times of #Cupfusion. Trust us, it will be worth the wait,” the brand wrote to a user on the social media site.

Here’s the Facebook post, which can be found here.

https://www.facebook.com/reeses/photos/a.300033290411.190736.92982475411/10153978567430412/?type=3

But that’s not all. In fact, a leaked version of the upcoming candy somehow made it to the social media site, causing a frenzy of interest, which can be found here.

https://www.facebook.com/photo.php?fbid=10209524250531918&set=a.2196914571171.130635.1496433466&type=3&theater

“Guess you’ve heard about the #Cupfusion,” a Hershey spokesperson said in an email to Eater. “Would Reese’s make consumer dreams come true and bring together two beloved favorites—Cups and Pieces—into one mind-blowing delicious cup of goodness? You’ll just have to keep watching as it unfolds!”

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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