• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Finance

The Superrich Are the First to Sell When Markets go South

Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
Lucinda Shen
By
Lucinda Shen
Lucinda Shen
Down Arrow Button Icon
May 3, 2016, 1:53 PM ET
A Wall Street near the New York Stock Exchange.
A Wall Street near the New York Stock Exchange.Photograph by Spencer Platt—Getty Images

When the stock market gets rocky, who’s first to sell? According to a new study, it’s the superrich, and that just makes the volatility worse.

Researchers from the University of Michigan and Ohio State University analyzed data from 273 million tax returns filed during the Financial Crisis to better understand which groups react more strongly to market volatility, and why.

They found that immediately following the bankruptcy of Leman Brothers, when nearly $10 trillion was wiped from the markets, the first group to drop stocks was the top 0.1% of earners.

And those sales were “relatively more associated with stock market tumult as measured by the VIX,” which is a measure of expected volatility in the S&P 500 over the coming 30 days.

With further research, the data could help authorities better manage crises in the future, Daniel Reck, a doctoral candidate at the University of Michigan and an author of the report, told Fortune. “It’s difficult to say exactly how responsible high-income people are responsible relative to everyone else, but they’re certainly contributing more to volatility,” he told Bloomberg.

 

Though it’s still hard to determine why exactly the wealthy were the first to jump ship, Reck suggests it’s possible the rich have more assets in the market—meaning a small dip can translate to a large loss. With more to lose, they’d be more quick to react. Meanwhile, investors who have a stock with accumulated loss are more likely to hold onto it.

“One key piece of the puzzle, not addressed by the current research paper, is whether those who sold in the wake of the Lehman collapse were able to time the market successfully,” Reck told Fortune. “That is, did they lose money by panicking, or did they make money by figuring out that everyone else was panicking?”

About the Author
Lucinda Shen
By Lucinda Shen
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Top CD rates today, May 13, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, May 13, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 13, 2026
9 minutes ago
Today’s top high-yield savings rates: Up to 5.00% on May 13, 2026
Personal FinanceSavings accounts
Today’s top high-yield savings rates: Up to 5.00% on May 13, 2026
By Glen Luke FlanaganMay 13, 2026
9 minutes ago
Former basketball player Shaquille O'Neal
SuccessCelebrities
Shaq’s father once gave his White Castle burgers to a homeless vet—and it inspired the NBA legend’s business and philanthropy empire
By Emma BurleighMay 13, 2026
21 minutes ago
Activists display banners referring to the shutting down of existing oil pipelines in the northern United States in Washington, DC on April 1, 2021 one block from the White House. (Photo by Daniel SLIM / AFP) (Photo by DANIEL SLIM/AFP via Getty Images)
EnergyKeystone XL
Frankenpipelines: Inside Trump’s bid to resurrect Keystone XL and stretch Dakota Access north
By Jordan BlumMay 13, 2026
3 hours ago
Current refi mortgage rates report for May 13, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for May 13, 2026
By Glen Luke FlanaganMay 13, 2026
3 hours ago
Current ARM mortgage rates report for May 13, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for May 13, 2026
By Glen Luke FlanaganMay 13, 2026
3 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
14 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
17 hours ago
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
2 days ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
1 day ago
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
Success
Microsoft’s CFO admits she joined the tech giant without even knowing her salary—and then missed her first day of work
By Preston ForeMay 11, 2026
2 days ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.