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Tech

Dell-EMC Reveals Its New Name

By
Dan Primack
Dan Primack
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By
Dan Primack
Dan Primack
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May 2, 2016, 1:00 PM ET

Once Dell Inc. completes its $59 billion merger with EMC Corp. (EMC) later this year, the combined company will be known as Dell Technologies.

That’s just one of the announcements expected from Dell CEO Michael Dell when he takes the stage at EMC World in Las Vegas on Monday, according to a preview provided to Fortune. Over 10,000 attendees are expected at the event. Those attending will also hear that the combined company’s client services business will be branded as Dell Inc., while its enterprise business will be branded as Dell EMC.

“Both companies stand for something very special to you, our customers,” Dell is expected to say, in a speech that will emphasize the world’s transition from a basic Internet age to an Internet-of-things and Internet-of-everything age. “Both stand for something very special to our team members. And our combination is absolutely about bringing together the very best of us both. We are so proud of what we’re creating for you, and we want our entire ecosystem to feel that same pride, belonging and excitement… Together, we are Dell Technologies.”

The Dell Technologies umbrella also will encompass such companies as VMWare (VMW), Pivotal, SecureWorks, RSA and Virtustream. Key, Dell will say, is that it all will be under a privately-held structure (despite some of the publicly-traded units):

“We can invest for the long term, no 90 day shot clock,” Dell will say. “Complete alignment from our massive innovation agenda to our leadership and ownership.”


As for the merger, Dell already has received regulatory approval in several key markets, including the U.S. and Europe (China is notably missing so far), and last month filed a third amended proxy statement that, once approved by the SEC, will pave the way for an EMC shareholder vote. There had been early thought that the shareholder vote would occur in May, but June now seems much more likely.

EMC Takes on Storage Upstarts and Amazon’s Gigantic Cloud

Michael Dell is not expected to directly address the merger timeline in his speech.

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