• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Leadership

This is Hillary Clinton’s New Way to Cop to Criticism

By
Katie Reilly
Katie Reilly
and
TIME
TIME
Down Arrow Button Icon
By
Katie Reilly
Katie Reilly
and
TIME
TIME
Down Arrow Button Icon
April 29, 2016, 11:24 AM ET
Democratic U.S. presidential candidate Clinton speaks during a campaign event at the AME church in the Queens borough of New York
Democratic U.S. presidential candidate Hillary Clinton speaks during a campaign event at the AME church in the Queens borough of New York April 10, 2016. REUTERS/Eduardo MunozEduardo Munoz REUTERS
Add Fortune on Google for similar content.

Got a problem with Hillary Clinton? That’s fair, she says.

The Democratic presidential front-runner has long resisted the kind of public mea culpas that could be seen as bowing to critics who have spent years trying to derail her. She famously refused to apologize for her vote in favor of the Iraq war, only doing so years after it helped cost her the 2008 Democratic primary race against Barack Obama. And her initial response this election cycle to questions about her controversial use of a private email server as Secretary of State left some allies worried the public would think she had something to hide. (“I’m sorry about that,” she eventually said last fall).

But over the course of this year—as she has slowly but surely looked beyond her largely wrapped-up nominating fight against Democratic rival Bernie Sanders and toward a general election matchup in the fall—Clinton has settled on a new approach to criticism: acknowledge it as “fair,” and move on. She has employed the rhetorical pivot at debates, on the campaign trail and in interviews.

When a Sanders supporter at a Good Morning America town hall this month asked her about releasing the transcripts of speeches she gave to Wall Street institutions, she responded: “Well that’s a good question, it’s a very fair question.”

“I think that’s a very fair question,” she said in February when a woman at a New Hampshire town hall asked how Clinton can assure voters she won’t follow her vote for the Iraq war with another foreign policy “mistake of that magnitude.”

“That’s a really fair question,” she said a few days later, when a young voter asked her how she would gain the trust of those who have come to distrust her in the wake of the email controversy and the 2012 attack on an American diplomatic compound in Benghazi, Libya.

And shortly before her narrow victory in the Iowa caucuses, she was asked about a Des Moines Register endorsement that, while laudatory of Clinton, also knocked her for not readily acknowledging her mistakes. “I think that’s a fair criticism,” Clinton said during a CNN town hall.

Politicians are, of course, a notoriously defensive breed, almost always quicker to dig in than to acknowledge shortcomings—few more so than Clinton, who has survived decades of political combat by fighting back, not backing away.

But political observers in both parties say the subtle shift is an important marker of her general election strategy.

“Being able to not bristle at a question, being able to be calm about it, being able to say, ‘Yeah, that was a mistake,’ conveys a sense that she’s a real and rounded human being and not a set of positions that’s standing behind a podium,” said veteran Democratic strategist Robert Shrum. “I think it signals a kind of openness and non-defensiveness, which helps her.”

Others said it allows Clinton to appear more honest, which has been a challenge for her during the campaign, as she’s faced heavy scrutiny over her emails. A recent Washington Post-ABC News national poll found that while 37% of people think Clinton is honest and trustworthy, 59% think she is not. Another national poll conducted by Bloomberg found that just 25% of people said Clinton is more trustworthy than Sanders, while 64% said the opposite.

“Honest and trustworthy is her biggest hurdle, and you have to meet voters where they are,” said Democratic strategist Chris Durlak. “They believe that she has serious challenges when it comes to her practices in the State Department, and they want at least acknowledgement that everything wasn’t perfect.”

While Durlak and other Democratic strategists said the rhetorical change is evidence Clinton has become a better candidate since 2008, Republicans said it won’t alter public perception.

“Tomorrow most voters aren’t going to notice if Hillary changes this little tweak in her messaging software, but they are going to know who Hillary was for 35 years,” Republican strategist Rick Wilson said. “It’s really tough to shake a longtime brand assignment.”

A Clinton campaign spokesman didn’t comment for this story.

Clinton’s long public career makes the new tone an important tactic, said Karrin Anderson, a Colorado State communications professor who has studied Clinton.

“People believe things that comport with stories they’re already familiar with, and that’s something that’s been really tricky for both of the Clintons,” Anderson said. “People reject information that they don’t already believe.”

She said it’s to Clinton’s benefit to acknowledge the validity of criticism, in part because of double standards she might face as the only female candidate.

“Both Donald Trump and Bernie Sanders—their rhetoric is much more confrontational and assertive,” Anderson said, adding that voters are often more likely to accept that behavior from men. “What she’s trying to do, which I think is smart, the quickest way to get it out of the news cycle is to acknowledge and move on, acknowledge and change the conversation.”

This article was originally published on Time.com.

About the Authors
By Katie Reilly
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

ken
Future of Workphilanthropy
Ken Griffin celebrates America’s 250th birthday with $26 million gift for new Roosevelt Library built into the Badlands
By Nick LichtenbergJune 25, 2026
1 hour ago
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
PoliticsLarry Ellison
Larry Ellison quietly gave $45 million to a pro-Trump group—then Oracle landed a starring role in a $500 billion AI buildout
By Sydney LakeJune 25, 2026
6 hours ago
Students happy outside of school
SuccessColleges and Universities
One U.S. college is fixing tuition at just 10% of parental income: ‘We’re not hiding the cost of college behind secret formulas’
By Emma BurleighJune 25, 2026
7 hours ago
Sundar Pichai
SuccessCareers
Google CEO tells graduates to stop obsessing over first jobs because ‘very few moments are make or break’ in life—a lesson he learned in Vegas
By Preston ForeJune 25, 2026
7 hours ago
Softbank CEO dismisses Elon Musk’s extraterrestrial data center idea in favor of maximizing Earth-side construction now: ‘He who strikes first wins’
AITech
Softbank CEO dismisses Elon Musk’s extraterrestrial data center idea in favor of maximizing Earth-side construction now: ‘He who strikes first wins’
By Marco Quiroz-GutierrezJune 25, 2026
8 hours ago
TIAA CEO Thasunda Brown Ducket
SuccessFortune 500: Titans and Disruptors of Industry
TIAA’s CEO made $26,000 in her first job but still maxed out her 401(k). She has advice for Gen Z
By Emma BurleighJune 25, 2026
8 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
15 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
15 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.