• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechGoogle

Why the EU Hit Google With Its Antitrust Stick. Again.

By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
By
Mathew Ingram
Mathew Ingram
Down Arrow Button Icon
April 21, 2016, 8:30 AM ET
A woman hovers a mouse over the Google and European Union logos in Sarajevo
A woman hovers a mouse over the Google and European Union logos in Sarajevo, in this April 15, 2015 photo illustration. The European Union accused Google Inc on Wednesday of cheating competitors by distorting Internet search results in favour of its Google Shopping service and also launched an antitrust probe into its Android mobile operating system. REUTERS/Dado Ruvic - RTR4XG8SPhotograph by Dado Ruvic — Reuters

This essay originally appeared in Data Sheet, Fortune’s daily tech newsletter. Sign up here.

For many Android users, one of the appealing things about Google’s mobile operating system is that it is an open ecosystem—anyone can install or modify it, since it is open source, and users can run any apps they want, something they can’t do on Apple’s iOS devices. But the European Union doesn’t see it that way. To the EU, Android is a just tool that Google uses to expand its mobile and search monopolies.

Tensions between the EU and Google have been brewing for some time, but they boiled over on Wednesday, when the European antitrust regulator served the web giant with a formal complaint, saying it believes Google has “abused its dominant position by imposing restrictions on Android device manufacturers and mobile network operators.”

For an offense like that, the EU can levy penalties of up to 10% of a company’s global revenue, which in Google’s case could be as much as $7 billion. That’s a big stick.

The core of the case revolves around two complaints: 1) That Google requires manufacturers to pre-install Google Search and Google’s Chrome browser and make them the default, and also gives them financial incentives to make those services exclusive, and 2) That it prevents manufacturers from selling smartphones that run non-Google versions of Android, or penalizes them for doing so.

In many ways, the EU case against Google is similar to the U.S. antitrust case against Microsoft that was launched in 1998 and culminated in a large fine and other penalties. Much like Google, Microsoft was accused of using what’s called “tied selling” to force manufacturers to include specific pieces of software (the Internet Explorer browser, for example) with the Windows operating system.

One big difference in U.S. antitrust law is that the ultimate barometer of whether something is illegal is whether it negatively affects the consumer—for example, by raising the price of a product or service. That would make it difficult to prosecute Google for antitrust behavior, since the vast majority of its products are free. The European Union, however, doesn’t need to make that argument—it’s free to find Google’s behavior illegal regardless of what it costs.

About the Author
By Mathew Ingram
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AIRobots
Amazon buys Fauna Robotics, maker of the Sprout humanoid robot that can dance, pick up toys, and go on a stroll
By The Associated PressMarch 29, 2026
10 minutes ago
iran
Cybersecuritycyber
‘There are a lot more attacks happening that aren’t being reported’: Iran’s cyber response creeps across the globe
By David Klepper and The Associated PressMarch 29, 2026
4 hours ago
lanzone
AIYahoo
Yahoo CEO Jim Lanzone on ‘the white whale of turnarounds’ and turning to AI—licensed from Anthropic
By Michael Liedtke and The Associated PressMarch 29, 2026
5 hours ago
sony
PoliticsSony PlayStation
Sony raises PlayStation price another $100, second price hike in under a year
By Matt Ott and The Associated PressMarch 29, 2026
5 hours ago
big tech
EnvironmentData centers
Big tech was embracing clean energy and turning a corner on climate change. Then AI data centers arrived
By Tammy Webber and The Associated PressMarch 29, 2026
5 hours ago
Traders work on the floor of the New York Stock Exchange during morning trading on March 25, 2026 in New York City.
Big TechIran
The Iran war turned Mag 7 stocks into dip-buying bait. But no one is jumping in yet even though Wall Street expects U.S. tech to outperform
By Eva RoytburgMarch 29, 2026
5 hours ago

Most Popular

Europe
413,793 KitKat bars stolen: 'Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue'
By Fortune EditorsMarch 28, 2026
1 day ago
Energy
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Fortune EditorsMarch 28, 2026
22 hours ago
Economy
U.S. debt suddenly draws weaker demand as $10 trillion must be rolled over this year amid Iran war. 'The bond market remains undefeated'
By Fortune EditorsMarch 28, 2026
1 day ago
Economy
The stay-at-home boyfriend is now an economic trend as more women than men go to work
By Fortune EditorsMarch 28, 2026
1 day ago
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
2 days ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.