• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
CommentaryBernie Sanders

What Bernie Sanders’ Presidential Campaign Can Actually Teach Business Leaders

By
Mario Moussa
Mario Moussa
,
Derek Newberry
Derek Newberry
, and
Madeline Boyer
Madeline Boyer
Down Arrow Button Icon
By
Mario Moussa
Mario Moussa
,
Derek Newberry
Derek Newberry
, and
Madeline Boyer
Madeline Boyer
Down Arrow Button Icon
March 19, 2016, 10:00 AM ET
Bernie Sanders
Democratic presidential candidate Sen. Bernie Sanders, I-Vt., raises his fist after he finishes speaking during a campaign stop at the Claremont Opera House, Tuesday, Feb. 2, 2016, in Claremont, N.H. (AP Photo/John Minchillo)Photograph by John Minchillo — AP
Add Fortune on Google for similar content.

Even though Bernie Sanders might be lagging behind Hillary Clinton in the race for the Democratic nomination for the White House, it’s hard to ignore how the 74-year-old self-proclaimed socialist from Vermont has galvanized a mainstream millennial following big enough to pose a real challenge to Clinton’s juggernaut.

For years, Sanders was seen as too radical to draw mass support and win major political victories. Now, with over 250,000 volunteers and a record-breaking 1.3 million donors, his presidential campaign has caused a seismic shift in the political landscape and rocked the Democratic establishment. While he may now be trailing Hilary Clinton in the primaries, there is no question that Sanders’ insurgent candidacy has changed the policy conversation and forced us to rethink the traditional campaign model.

What is behind Sanders’ unexpected success? The reason has to do with cultural trends driven by technology and demographics that are changing the nature of how people like to work. Our own research on teamwork at the University of Pennsylvania’s Wharton School has shed light on these trends: people expect more freedom to shape how work gets done and are less attached to individual organizations. Collaboration has become increasingly virtual, and communication has accelerated to a dizzying pace. The paradox of this new world of work is that we are all becoming both more fragmented and interconnected at the same time.

Just as Sanders supporters want a motivating vision more than a narrow menu of policy proposals, employees expect more from work than a paycheck — they both want to know the “why.” Leaders who can articulate a compelling vision will draw supporters that are engaged and passionate.

The Sanders team has excelled at giving supporters enough leeway to harness their energy without giving so much that the base descends into a disorganized mob. What Sanders can teach business leaders boils down to a basic principle: Give, but don’t give in. We offer three guidelines to cultivate this leadership style of disciplined flexibility:

Offer a strong vision, but be responsive

Sanders has always presented a compelling vision of economic justice to his supporters. But he has also shown a willingness to listen. When Black Lives Matters protests threatened his progressive image, he crafted a more inclusive message for a diverse base. The lesson for business leaders: in the new media environment, isolation kills. Just consider the famously insular top team at Volkswagen. They spent years convincing themselves they could dupe consumers and regulators about the emissions produced by their diesel vehicles. VW is paying billions for this spectacular example of groupthink.

Give autonomy, but provide support

Sanders takes the novel approach of having volunteers self-organize. At the same time, dedicated campaign staff provide training to their most passionate supporters: the “builders.” Volunteers are therefore hyper-motivated because they can make the cause their own, but they are also coordinated around Sanders’ strategy. Our research tells us that this empowering style of leadership gets the best results out of groups in almost any setting. Take Gen. Stanley McChrystal, who successfully prosecuted the war against Al Qaeda in Iraq by changing the top-down structure of his military command to a “team of teams.” He embedded key personnel in each division to provide two-way communication between central command and officers on the ground, much as Sanders’ staff does with their volunteers.

Create structure, but allow for tinkering

A key to Sanders’ success is that he has successfully channeled the energy of activists into the traditional structure of the primary process. On the other hand, his campaign encourages volunteers to tinker creatively within that structure to create outsize impact. Armies of grassroots coders have created organizing tools like FeeltheBern.org and canvassing apps that have massively boosted voter turnout. The key is to support lots of small experiments while leveraging infrastructure to scale up the ones that work. Companies that follow this model are more likely to thrive: Witness Google’s @GOOG(GOOG) reorganization under Alphabet, which was all about creating spaces for tinkering within the supportive structure of one of the world’s biggest corporations.

As business leaders fight to stay ahead of the trends that are changing how their people work, they might look for inspiration to successful organizations in today’s volatile political realm. The leaders who thrive will be the ones who can manage the tension between control and chaos.

Mario Moussa, Derek Newberry and Madeline Boyer are the authors of Committed Teams: Three Steps to Inspiring Passion and Performance. Moussa teaches in the Executive Programs at the University of Pennsylvania’s Wharton School of Executive Education. Newberry and Boyer are lecturers at the Wharton School of Business and senior consultants at Percipient Partners. Neither Moussa, Newberry or Boyer are investors of the companies referenced in this article.

About the Authors
By Mario Moussa
See full bioRight Arrow Button Icon
By Derek Newberry
See full bioRight Arrow Button Icon
By Madeline Boyer
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

nido
Commentary250 Years of Innovation
As an immigrant turned entrepreneur and college president, here is why I celebrate our nation as it turns 250
By Nido R. QubeinJune 25, 2026
9 hours ago
Asia’s defense boom is rewiring the global arms supply chain
Commentaryarms, weapons, and defense
Asia’s defense boom is rewiring the global arms supply chain
By Chris OberoiJune 24, 2026
24 hours ago
steve
Commentary250 Years of Innovation
Steve Case: America was built by entrepreneurs. Here’s how we keep that edge for the next 250 years
By Steve CaseJune 24, 2026
1 day ago
t
CommentaryWhite House
Trump mistakes the bully pulpit for bullying leadership — history’s villains were never heroes
By Jeffrey Sonnenfeld and Steven TianJune 24, 2026
1 day ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
1 day ago
sb
Commentaryclimate change
The climate policy triangle: why leaders can no longer choose between growth, security and sustainability
By Sebastian BuckupJune 23, 2026
2 days ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
14 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.