Tom Conrad, a longtime Pandora executive, is moving on to the world of magically disappearing photos and videos: Snapchat, the messaging app valued at around $16 billion.
Conrad gave a nod to the new role in a Tweet on Tuesday:
👻
— Tom Conrad (@tconrad) March 16, 2016
Conrad joins the company as vice president of product, as Re/code first reported. Conrad had been Pandora’s (P) chief technology officer for over 10 years when he shifted to an advisory role there in 2014.
Get Data Sheet, Fortune’s technology newsletter.
He joins Snapchat just as the company aims to hit $300 million in revenue this year, a massive jump that would be about six times last year’s target. Snapchat makes its money from bite-sized publisher content and by letting brands sponsor filters, lenses, and ads on messages.
The move comes just as Snapchat makes another fresh round of hires that hint the company may be readying to make moves into hardware like glasses or virtual reality.
The disappearing-photo and video sharing app that’s proven extremely popular with the under-35 crowd has in the past been touted as a unicorn investment. But with investment to mega-startups slowing in 2016, investors have grown a bit more cautious about the messaging service.