• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
Techbanksy

Here’s Who Banksy Really Is (So Say Big Data Scientists)

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
March 3, 2016, 9:39 AM ET
FRANCE-ART-BANSKY-BRITAIN-MIGRANTS-GRAFFITI
A child looks at an art piece protected by a plexiglass pane by British artist Banksy representing a child with a suitcase looking through a telescope with a vulture perched on it, in tribute to migrants and refugees on December 29, 2015 on a beach in Calais. / AFP / PHILIPPE HUGUEN / RESTRICTED TO EDITORIAL USE - MANDATORY MENTION OF THE ARTIST UPON PUBLICATION - TO ILLUSTRATE THE EVENT AS SPECIFIED IN THE CAPTION (Photo credit should read PHILIPPE HUGUEN/AFP/Getty Images)Photograph by Philippe Huguen — AFP/Getty Images
Add Fortune on Google for similar content.

Banksy is a famous artist and activist whose distinctive drawings appear unexpectedly on the buildings of London and New York City. Hailed by some as a genius, and others as a vandal, his aura is enhanced by mystery: He never appears with his art, and he tightly conceals his identity.

Now a new study by British scientists at Queen Mary University of London purports to identify Banksy using big data tools and geographical profiling.

According to the paper, which appears in the Journal of Spatial Science, it is possible to use “a Dirichlet process mixture (DPM) model of geographic profiling, a mathematical technique developed in criminology…to analyse the spatial patterns of Banksy artworks in Bristol and London.”

As The Economist explains, this involved associating Banksy works with corresponding locations: a pub, playing fields, and three residential addresses. All of the locations are tied with one man, Robin Gunningham, meaning it’s possible to conclude with a high degree of certainty that Gunningham is Banksy.

This finding is consistent with reports in 2008 that claimed to identify Banksy as Gunningham, who is a painter from Bristol, based on a photograph of the artist with a spray can.

Get Data Sheet, Fortune’s technology newsletter.

Banksy became famous for his outdoor stencils, often political in nature, and for acts such as placing a life-size replica of a Guantanamo Bay detainee on a ride at Disneyland. In 2013, he spent the summer in New York, leaving impromptu murals on buildings, earning the ire of the city’s mayor in the process.

According to the BBC, lawyers for Banksy approached the Queen Mary University of London with concerns about how the work would be publicized. But they reportedly did not question the validity of the science.

The purpose of the study was to use Banksy as a test subject to prove how the DRM model of profiling is a superior mathematical technique for identifying people associated with certain acts. The study claims the technique used to identify Banksy “could be used to help locate terrorist bases before more serious incidents occur.”

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

How Home Depot is rebuilding retailing with AI
NewslettersCIO Intelligence
How Home Depot is rebuilding retailing with AI
By John KellJune 24, 2026
2 hours ago
bob
AIbooks
Robert Wright sees an ‘earthquake’ coming from AI that goes far beyond jobs: ‘cultural, political, personal, family, psychological’
By Nick LichtenbergJune 24, 2026
3 hours ago
A man wearing a red and black jacket and a red hat walks down a hallway lined with servers.
InnovationChina
For the first time since 2017, it’s China, not the U.S., that has the world’s most powerful supercomputer
By The Associated PressJune 24, 2026
3 hours ago
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
PoliticsPolitics
Jack Schlossberg, Kennedy scion and sardonic social media star, loses in bid for New York state assembly
By The Associated Press, Danny Peltz and Anthony IzaguirreJune 24, 2026
4 hours ago
Matt Garman
Successthe future of work
Amazon exec says AI won’t wipe out white-collar jobs—and is hiring 11,000 grads and interns, and has more developers than 2 years ago to prove it
By Preston ForeJune 24, 2026
4 hours ago
NYC Mayor Zohran Mamdani 3 for 3 on his ‘better Democrats’ endorsements: ‘Put working people back at the heart of politics’
PoliticsNew York City
NYC Mayor Zohran Mamdani 3 for 3 on his ‘better Democrats’ endorsements: ‘Put working people back at the heart of politics’
By The Associated Press, Jesse Bedayn, Thomas Beaumont and HUMERA LODHIJune 24, 2026
4 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
12 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.