• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Leadership

Hillary Clinton Easily Wins South Carolina Primary

By
Sam Frizell
Sam Frizell
and
TIME
TIME
Down Arrow Button Icon
By
Sam Frizell
Sam Frizell
and
TIME
TIME
Down Arrow Button Icon
February 27, 2016, 7:20 PM ET
Hillary Clinton Attends Get Out The Vote Rally In Birmingham, Alabama
Photograph by Justin Sullivan—via Getty Images
Add Fortune on Google for similar content.

Hillary Clinton scored a decisive victory in South Carolina’s Democratic primary on Saturday, riding strong support from black voters to an easy win against Bernie Sanders before they turn to the series of Super Tuesday states voting next week.

The former Secretary of State’s victory, projected by the Associated Press immediately after polls closed at 7 p.m. E.T.,comes despite months of heavy spending by Sanders, who poured millions of organizational and advertising dollars into the state in an attempt to break through Clinton’s so-called “firewall” of black voters.

“The goddamn firewall has a crack in it.” the hip-hop artist Killer Mike, a prominent Sanders surrogate for black voters, said at South Carolina’s Claflin University on Friday.

But in the end, the firewall held. Clinton has now captured three of the four early-voting states, following her razor-thin Iowa victory and Sanders’ blowout win in New Hampshire with easy wins over Sanders in Nevada and South Carolina. A growing delegate lead and building momentum puts Clinton in a strong position as the race moves to the 11 states which vote on March 1, or Super Tuesday. Sanders, who polls showed trailing big in South Carolina ahead of the vote, had already left to campaign in Super Tuesdays states before polls closed on Saturday.

Exit polls released by CNN showed that Sanders won white voters and voters under the age of 30. But Clinton overwhelmingly won almost every other demographic, including among African-Americans by a margin of nearly 70% , as well as middle-aged and older voters, low-income and higher-income voters.

Sanders released a statement less than 10 minutes after the polls closed, conceding the state to Clinton. “Let me be clear on one thing tonight. This campaign is just beginning,” Sanders said. “We won a decisive victory in New Hampshire. She won a decisive victory in South Carolina. Now it’s on to Super Tuesday. Our grassroots political revolution is growing state by state, and we won’t stop now.”

In the four days before the South Carolina primary, Clinton visited a historically black university, appeared on stage with a grammy-nominated R&B artist, held a meeting with the mothers of African-Americans who have been killed by police, and had surrogates like Cory Booker and Jim Clyburn out to campaign for her. She was in South Carolina every day since Tuesday, according to her public schedule, and had at least 10 events in the state since Tuesday.

During the same period, Bernie Sanders had just three.

Sanders’ aides have known for months that Clinton had a large advantage in the state, but that didn’t stop the campaign from spending several million dollars in advertising in South Carolina—including on a radio ad with endorser Spike Lee—and sending 200 staff to 11 offices to recruit volunteers and voters.

Clinton long had an advantage in the state, not just with African-American voters, but also with South Carolina’s self-identified moderate and conservative Democrats, who made up nearly half of voters in Saturday’s primary, according to early exit polls reported by CNN. That stands in stark contrast to the Iowa electorate, where a poll released before the caucus on Feb. 1 showed that 43% of likely Democrats in the state labeled themselves as “socialist.”

The two Democrats’ schedules reflected their vastly different hopes in the state. Clinton was campaigning for a landslide victory, while Sanders was already looking ahead to Minnesota, Colorado, Illinois and beyond. The calculus for the Vermont senator in South Carolina was daunting. Polls showed him an average of about 25 points behind in the state, and he has not shown an ability to break through with the bulk of black voters there. For Clinton, South Carolina was be a reaffirmation of her ability to attract a key segment of Democratic voters: Black voters accounted for 55% of the electorate when she lost the South Carolina primary to Barack Obama in 2008.

And Clinton did what she could to it win decisively. Thursday night found the former Secretary of State on a stage in Charleston, wearing an eggplant-colored pantsuit and dancing to the grammy-nominated R&B singer Charlie Wilson in front of a mostly-black crowd. “That voice. That energy. That intensity,” Clinton said of her musical accompanist. On Friday, she stopped at a café and ran into a bridegroom and customer with his friends and ended up in a photo of the men, who knelt at her feet, as if at a wedding. “I love having men at my feet,” Clinton said.

Sanders’ aides believe his path to the nomination rests on Super Tuesday and afterward, where he hopes to rebuild momentum after losses in Nevada and South Carolina. His aides believe he has a good chance to win at least five states—Vermont, Massachusetts, Colorado, Oklahoma and Minnesota—and earn significant number of delegates in the rest of the 11 states voting on March 1. The 74-year-old democratic socialist has far exceeded expectations in the race so far.

But Clinton’s South Carolina win could vault her through the Super Tuesday southern states with large black populations, like Alabama, Texas and Georgia, and make her difficult to catch in the coming weeks. A series of decisive wins could dampen her opponents’ online fundraising operation if his supporters perceive him losing steam. Federal Election Commission records show that while he is bringing in a record amount in small-dollar donations, he is burning through cash by spending heavily on advertising and building out his campaign infrastructure: He ended January with $14.7 million, less than half Clinton’s war chest.

Clinton’s outreach to black voters has been clear. In the last couple of days she has spoke often about systemic racism and the need to confront it. At a town hall meeting hosted by CNN in South Carolina on Tuesday, she said, “We have serious challenges and I think its important for people, and particularly white people, to be honest about this and our experiences may not equip us to understand what our fellow African-American citizens go through every single day.” On Facebook during a question-and-answer session, Clinton said, “White Americans need to do a better job of listening when African Americans talk about the seen and unseen barriers that you face every day.”

Before the South Carolina results came in, Sanders was already on a flight to Minnesota.

This article was originally published on Time.com.

About the Authors
By Sam Frizell
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

nido
Commentary250 Years of Innovation
As an immigrant turned entrepreneur and college president, here is why I celebrate our nation as it turns 250
By Nido R. QubeinJune 25, 2026
19 minutes ago
A 6 year study shows which CEOs are pushing RTO mandates: The ones with the biggest egos
NewslettersCEO Daily
A 6 year study shows which CEOs are pushing RTO mandates: The ones with the biggest egos
By Claire ZillmanJune 25, 2026
2 hours ago
Jen Wong, chief operating officer at Reddit, speaks during the OMR digital and marketing trade fair
Big TechReddit
Reddit COO targets 1 billion users as internet’s ‘odd duck’ aims for new heights
By Sam BirchallJune 25, 2026
3 hours ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
SuccessBillionaires
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
5 hours ago
Fortune 500 bosses demanding staff return to the office share one trait: narcissism, research finds
C-SuiteLeadership
Fortune 500 bosses demanding staff return to the office share one trait: narcissism, research finds
By Claire ZillmanJune 25, 2026
5 hours ago
MacKenzie Scott alone accounted for one-third of America’s $19.2 billion in megagifts last year
SuccessMacKenzie Scott
MacKenzie Scott alone accounted for one-third of America’s $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
5 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
1 day ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
21 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
23 hours ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.