• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

Angry American Voters Come in Several Different Flavors

By
Jonathan Funke
Jonathan Funke
Down Arrow Button Icon
By
Jonathan Funke
Jonathan Funke
Down Arrow Button Icon
February 23, 2016, 3:44 PM ET
John Kasich, Peter Tsipis
Peter Tsipis of Wayland, Mass., left, snaps a selfie with Republican presidential candidate, Ohio Gov. John Kasich during a campaign stop in Nashua, N.H., Sunday, Feb. 7, 2016. Tipis traveled New Hampshire to hear Kasich in person. (AP Photo/Charles Krupa)Photograph by Charles Krupa — AP

While amateur game theorists speculated on whether the “establishment lane” should coalesce around Jeb Bush (after Marco Rubio’s deer-in-headlights debate moment) or Rubio (after the conservative, southern senator’s comeback in conservative, southern South Carolina), I was knocking on doors for John Kasich’s campaign. In trailer parks and gated enclaves, in college towns and half-shuttered mill communities from northern New Hampshire to the Carolina low country, I walked and listened.

In an election that everyone knows is all about anger, I recognized something crucial: anger takes many forms. It’s no surprise that Bush was unable to tap any of them, but maybe one of the remaining traditional candidates can. They need to ask: how many kinds of angry is America today? Here are five that I encountered.

The put-upon and shunted-aside. The most widely and accurately interviewed anger bloc, often living poorly on the fringe of a community where industry faded years ago. These voters—mostly, of course, for Trump—open the door to a volunteer fresh out of school or a retiree on a fixed income, but see only the T-shirt of an elite that has done nothing for them. They shut the door with a grin, reflecting an attitude they feel—with ample reason—that they’ve suppressed too patiently for too long.

The truly racist. One woman I met—an undecided, as it happens—faulted President Obama for his embrace of Cuba, as well as “that ching-chang-chung place.” While this casual bigot couldn’t be bothered to vote at all—which would have meant dealing with “those black people at the polling station”—others doubtless did (and will), more often than not pulling the lever for Trump.

The exasperated. Seeing the door of a very modest home open directly onto a blanketed woman recovering from an operation, I attempted a polite retreat. I was blocked by her husband, a retired Marine—who was even more polite as he grilled me for half an hour about fixing healthcare, deficits, and military priorities. Similarly, another man left a message for the campaign, explaining that Kasich’s was the only one that hadn’t robo-called his house; he was amazed, and wanted a callback to learn more. The result: another half-hour with a serious but exasperated voter.

A wealthier GOP donor in a waterside golf community put a different face on the same exasperated response. Asked who he planned to vote for, he sighed: “A guy who’s gonna lose. You know…Jeb.” Three very different men, all confronting the same problem of how best to aim their vote in a race of shifting, sometimes sinking, targets. This is anger maturely expressed, seeking a channel toward reform.

Orthodox conservatives for a more orthodox party. Some longstanding Republicans focus their fury on their party for promoting uninspiring moderates—who ended up losing—in the last two presidential cycles. “We lost because Republicans didn’t turn out to vote,” said one businesswoman who this time was “going to vote for the businessman.”

Even sterner on this point are some supporters of Ted Cruz, for whom a clear ideological alternative to the Democratic nominee is more important than the senator’s religious faith. Even those who detest his manner and ethics—one hard-nosed, middle-class man called his campaigns deceptions regarding Ben Carson “despicable”—still lock on the clarity and coherence of his conservatism. The ruthlessness with which he stands to achieve it is an acceptable means to their end.

Those desperately seeking something. As Maj. Sidney Friedman reminded us in “M*A*S*H” a generation ago, “anger turned inward is depression.” Whether their misfortunes are personal or economic—and in the lingering wake of the Great Recession, they are often both, and widespread—some want a candidate who can lift their anger before it poisons them further.

This election cycle is still testing compassion as an antidote to anger. Many supporters of Ben Caron cite it; his numbers peaked months ago. More recently, national attention—and superior results in New Hampshire and South Carolina—have come to John Kasich, who blends empathy with a governing record. A simple hug to a young man in Clemson went viral; on CNN’s “town hall” that evening, he showed the link between his heart and his head for policy.

The Republican originally known for saying “no” to overpriced hammers at the Pentagon is thus becoming a magnet for those looking for a leader who can say “yes” to the possibility of reclaiming their country—one life, family, and community at a time. They accept that no system or policy will serve them until they demand new terms with the personal pain they carry. They’re listening to a man offering a promise to rebuild, just as others cheer on those who are bent on blowing things up.

In Norman Mailer’s last public appearance, made at the New York Public Library, he argued that the appeal of fascism is rooted in the comforting structure of childhood:“Yes, you may do that; no, you may not do that.” One can hope the political response of voters today is rooted in different experiences and emotions. But when the gamesmanship of the remaining establishment campaigns has fallen away, this election will still be about how people feel. The White House may yet go to the candidate who doesn’t just acknowledge their anger whole, but has the ear for its many troubled kinds.

About the Author
By Jonathan Funke
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Jon McNeill with microphone in hand
SuccessCareers
Former Tesla president reveals the ‘single most important thing’ you can do for your career—it’s a habit Elon Musk and Warren Buffett share too 
By Preston ForeApril 11, 2026
15 hours ago
vicente
CommentaryLeadership
Ingersoll Rand CEO: here’s how employee ownership helped drive more than 8x enterprise value growth
By Vicente ReynalApril 11, 2026
15 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
16 hours ago
Berkshire Hathaway's Warren Buffett
SuccessWealth
Warren Buffett says ‘accumulating great amounts of money’ doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Emma BurleighApril 11, 2026
16 hours ago
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
AIworker productivity
AI promises to free workers from grunt work, but psychologists say those mindless tasks are exactly what our brains need to recover
By Marco Quiroz-GutierrezApril 11, 2026
19 hours ago
Three people sit behind a desk and look at the phone screen of the person in the middle.
Future of WorkConsulting
Meet ‘trendslop,’ the new, AI-fueled scourge of workplace consultants everywhere
By Sasha RogelbergApril 10, 2026
1 day ago

Most Popular

'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
Politics
'This is the last warning.' Iran threatens U.S. warships after they throw down the gauntlet for winner-take-all Strait of Hormuz
By Fortune EditorsApril 11, 2026
4 hours ago
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
Real Estate
The 'affordability economy' has created a housing market nobody predicted: Prices collapsing in the Sun Belt, soaring in the Rust Belt
By Fortune EditorsApril 11, 2026
19 hours ago
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
Future of Work
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Fortune EditorsApril 11, 2026
16 hours ago
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
Success
Warren Buffett says 'accumulating great amounts of money' doesn’t achieve greatness—He still lives in a $31,500 Nebraska home and clipped coupons
By Fortune EditorsApril 11, 2026
16 hours ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.