If you’re looking for a way to impress your event’s guests, a custom Snapchat filter is now an option.
On Monday, the Venice, Calif.-based startup announced what it calls “on-demand geofilters,” a new option that lets people and businesses create their own geofilter for a special occasion or to promote their brand. These filters fall into two categories: personal geofilters, for birthday parties or a wedding, for example; and business geofilters, to let a coffee shop’s customers decorate their photos.
Snapchat first introduced geofilters, overlays that adorn photos and videos with stickers and words, in July 2014. They were originally themed around various neighborhoods in cities like Los Angeles and New York, and quickly grew to include events and other locations like Snapchat’s own office. The company eventually invited major advertisers like McDonald’s to buy sponsored geofilters last summer, and in December, it allowed users to submit ideas to add to Snapchat’s growing collection. Now, even local businesses can get their own.
The minimum location size for an on-demand geofilter is 20,000 square feet, and the maximum is 5 million, according to Snapchat’s guidelines online. The minimum amount of time a filter can exist is one hour and average turnaround for a submission is roughly a day. Prices start at $5.
Though Snapchat has had filters for more than a year and a half, the company has been constantly experimenting with ways to monetize them, as well asother features like its lenses and Stories. Snapchat’s other revenue stream is Discover, the media hub it debuted a year ago, which lets users view bite-sized content from publishers and advertisers. But even there, Snapchat is still figuring out what works—it shut down its in-house Discover channel in October after deciding its resources are better spent elsewhere.
Last May, Snapchat co-founder and CEO Evan Spiegel revealed that the company had more than 100 million daily active users, and more than 65 million of them send photos or videos to friends on a daily basis.
Fortune has reached out to Snapchat for more information and will update this story if the company comments.
The story originally misstated the minimum duration for a geofilter as 30 minutes instead of one hour. The story has been corrected, and updated with the average turnaround time for a submission.
