• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
Leadership

South Carolina Republican Mudslinging Reaches New Heights in 2016

By
Zeke J Miller
Zeke J Miller
,
Philip Elliott
Philip Elliott
, and
TIME
TIME
Down Arrow Button Icon
By
Zeke J Miller
Zeke J Miller
,
Philip Elliott
Philip Elliott
, and
TIME
TIME
Down Arrow Button Icon
February 19, 2016, 10:30 AM ET
Presidential Candidate Donald Trump Holds South Carolina Campaign Events
Donald Trump, president and chief executive of Trump Organization Inc. and 2016 Republican Presidential candidate, frowns while speaking during a campaign rally at the Turtle Point Clubhouse in Kiawah Island, South Carolina, U.S., on Thursday, Feb. 18, 2016. Trump remains the front-runner in South Carolina, where Republican voters head to the polls on Saturday. According to a survey released Monday by Democratic pollster Public Policy Polling, Trump holds a 17-point lead over Senators Rubio and Ted Cruz, who are tied for second place. Photographer: Luke Sharrett/Bloomberg via Getty ImagesPhotograph by Luke Sharrett—Bloomberg via Getty Images
Add Fortune on Google for similar content.

The week leading up to the South Carolina Republican primary tends bring fascinating if unseemly twists, from allegations of out-of-wedlock children to spouses’ sexual histories. But the state seemed determined this week to host a contest that would set a new bar on just how bizarre and nasty American politics can become.

Voters listened as robocalls in Spanish suggested Cuban-American Rubio was advocating for, as the ad said in exaggerated form, “amnestia” and “illegalmente” immigration. Ted Cruz’s campaign photoshopped Rubio and President Barack Obama into the same stock photo image. Ben Carson’s campaign ran an ad saying he was “raised in the ghettos of Detroit” and another that attacked Democrat Bernie Sanders with the statistic that most murders last year were committed by blacks. Donald Trump found himself calling the Pope “disgraceful.” The hard-nosed Ohio Gov. John Kasich continued a campaign built around the idea of more hugs and a slower pace to life. Then Jeb Bush tweeted a photo of a handgun engraved with his name, captioned simply “America.”

America, indeed. This is how we pick presidential nominees, one unbelievable development after another. The state with the worst reputation for political mudslinging outdid itself. The return of former President George W. Bush—who in 2009 left office considered politically toxic—was almost a footnote as the candidates questioned each other’s citizenship, faith and motives. And the nuttiest week of the White House race yet won’t end until the polls close at 7 p.m. Saturday night. Whatever the outcome, the race has already defied historical precedent, with a thrice-married, adulterous New York billionaire sitting atop Republican polls in this religion-forward state. South Carolina was prime evidence that the nation’s political ground is shifting underfoot.

Take the Spanish-language call to South Carolina voters. Rubio’s campaign said Cruz’s campaign “has now gone bilingual with their false dirty tricks,” while Cruz’s campaign said it had nothing to do with the calls. There aren’t many Spanish-speaking Republican voters in South Carolina, so the intended effect was simply to have a non-English message on the other end of the line, repeatedly emphasizing the words “Rubio” and “amnestia.”

Cruz’s campaign did not deny that it had photoshopped Rubio and Obama together on a website. Rubio senior adviser Todd Harris handed out the image to reporters to as he sought to brand Cruz as “deceitful.” (It was a message other candidates echoed.) The Cruz campaign earlier in the month wrongly suggested to voters in Iowa that Ben Carson was dropping out of the race just hours before the caucuses, and his rivals have been building that storyline to hurt his brand. One Cruz campaign adviser, former Rep. Jack Kingston, insisted his friend misrepresented nothing. He’s a Christian, after all, and such shadiness wouldn’t fit with his faith. Even so, Kingston noted the knives are out. “This is probably the toughest primary that I’ve ever seen,” Kingston told reporters. “Elbows are sharp here.”

At the same time, Trump and Pope Francis were sparring over the billionaire’s plans to build a huge wall along the U.S.-Mexican border. Asked about Trump aboard the papal plane returning from trip to Mexico, the pontiff said, “A person who thinks only about building walls, wherever they may be, and not building bridges, is not Christian. This is not in the Gospel.”

Trump, as is his habit, responded by hitting back harder. In signature bluster, he claimed ISIS was gunning for the Vatican, and only a President Trump could protect the seat of the Holy Roman Church. He also said the Pope’s criticism of his faith was “disgraceful” and that Mexican leaders were “using the Pope as a pawn and they should be ashamed of themselves for doing so.” His supporters then cast Trump as the victim of a Latin-American socialist who is meddling in American politics. Only in 2016 could Trump be considered the victim of the Holy Father’s bullying.

On a separate front, Trump held press conferences to threaten Cruz. If Cruz didn’t stop running ads quoting Trump’s abandoned anti-conservative positions, then Trump would file a lawsuit seeking to have the Canadian-born Cruz declared unfit for office. Cruz, for his part, held a press conference of his own—complete with props—to tell Trump to put up or shut up, and teased that he’d gleefully depose Trump himself.

Carson, the lone African American in the contest, sought to simultaneously calm South Carolina’s concerns about his race and rail against affirmative action in ads running on Christian and talk radio in the state. A separate Carson ad declared, “FBI crime statistics show 52 percent of murders were committed by African Americans last year,” even though the FBI has not yet released homicide statistics for all of 2015. (The latest full-year statistics for 2014, found that 47% of murders tracked by the FBI with racial information were committed by blacks.) Carson’s point was apparently that he was best positioned to stop murders committed by blacks. “Only one candidate knows first-hand what it takes to overcome poverty and racial violence: Dr. Ben Carson,” the spot continued.

Kasich, who can at times be prickly and profane, seemed to find a comfort zone by wrapping himself in the blanket of optimism and inclusion. At an event in Clemson, a young man who had recently faced a series of tragedies tearfully explained that he had driven from Georgia to see Kasich, and asked for a hug. “As I have been out here, this is not unusual,” Kasich explained, after embracing the man. “I’ve heard about the pain of people all across this country.” Kasich is already looking past South Carolina and won’t be here on Saturday as results start coming in.

Then there was the Bush clan, which has few reasons to be optimistic after spending millions of dollars to remain stuck in neutral, polling at just 4% in national polls this week. The son of one President and brother to another wanted to win—or lose—the election based on his own merits, campaigning as “Jeb!.” But as the voting got closer, he enlisted his mother to help in New Hampshire, and his brother joined him in South Carolina. The once-exiled ex-President brought out the best competitive nature in Jeb Bush, but it also highlighted his relative shortcomings. Then, the next day, the buttoned-up elite boarding school alumnus was sending pictures of guns out on Twitter as though they represented the ideals of America more than anything else. The New York Daily News ran a front page mocking the wannabe 45th President: “Dolt .45.”

At one point, Bush seemed to throw his hands up and walk away. “It’s all decided, we don’t have to go vote I guess, it’s all finished,” Bush said with signature sarcasm. “I should stop campaigning maybe, huh? It’s all done. That’s not how democracy works.” The campaign clearly has been grating on him. Meanwhile, his aides warned of “dirty tricks” in the state to be allegedly perpetrated by the Rubio campaign. They went into damage control mode denying their campaign was out of money, blaming the rumor on Rubio—whose campaign, of course, denied it.

It was mudslinging at its most intense yet of this campaign, and campaign aides and advisers were groaning at what might lie ahead. Imagine how South Carolina voters feel. South Carolina Gov. Nikki Haley acknowledged how in-the-muck this campaign has become. “I wear heels, and it’s not for a fashion statement,” she said, calling politics “a bloodsport here.” “It’s because you gotta’ be prepared to kick at any time.”

This article was originally published on Time.com.

About the Authors
By Zeke J Miller
See full bioRight Arrow Button Icon
By Philip Elliott
See full bioRight Arrow Button Icon
By TIME
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

How Home Depot is rebuilding retailing with AI
NewslettersCIO Intelligence
How Home Depot is rebuilding retailing with AI
By John KellJune 24, 2026
2 hours ago
bob
AIbooks
Robert Wright sees an ‘earthquake’ coming from AI that goes far beyond jobs: ‘cultural, political, personal, family, psychological’
By Nick LichtenbergJune 24, 2026
3 hours ago
Matt Garman
Successthe future of work
Amazon exec says AI won’t wipe out white-collar jobs—and is hiring 11,000 grads and interns, and has more developers than 2 years ago to prove it
By Preston ForeJune 24, 2026
4 hours ago
t
CommentaryWhite House
Trump mistakes the bully pulpit for bullying leadership — history’s villains were never heroes
By Jeffrey Sonnenfeld and Steven TianJune 24, 2026
7 hours ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
8 hours ago
Sarah Youngwood, EVP and CFO at Nasdaq.
C-SuiteFinance
Inside Nasdaq CFO Sarah Youngwood’s AI playbook
By Sheryl EstradaJune 24, 2026
9 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
12 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.