What’s a company to do when the video game it built for a celebrity becomes a massive hit?
Build games with more celebrities, is video game maker Glu Mobile’s (GLUU) answer. On Wednesday, the gaming company behind the smash hit Kim Kardashian game said it has inked an exclusive multi-year deal with music star Taylor Swift. The game is due out later this year, the company said. Glu has previously also signed deals with singers Katy Perry and Britney Spears.
“We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience,”said Glu Chairman and CEO Niccolo de Masi in a statement. “Glu is equally committed to designing never before seen gameplay elements that utilize Taylor’s unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved.”
Glu Mobile’s stock price saw a jump by more than 24% to $2.50 in after-hours trading following the news.