• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive
TechLyft

Lyft Joins Uber in New Price War

By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
By
Kia Kokalitcheva
Kia Kokalitcheva
Down Arrow Button Icon
January 15, 2016, 7:42 PM ET
Courtesy of Lyft
Google source logo
Add Fortune on Google for similar content.

Ride-hailing services Uber and Lyft are getting into another price war in dozens of major U.S. cities.

Following Uber’s announcement last week that it was cutting prices across a large part of the country, Lyft made a similar announcement on Friday for 33 of its biggest markets including San Francisco, Los Angeles, Denver, Washington D.C., and Baltimore.

It did not disclose details about the price cuts nor how long they will last. But the size of the cuts will vary by city.

“At Lyft we want to remain the most affordable option for passengers,” the company said in a statement. “We also know that in January many people make resolutions to save money. So starting today, we are lowering prices in 33 markets to get people back on the road at a lower cost and help ensure our drivers are in high demand.”

Get Data Sheet, Fortune’s technology newsletter.

Lyft is also likely trying to stay competitive following Uber’s price cuts, a battle the two have waged many times in the past. Both companies have also just raised fresh funding, so they’re both ready to subsidize this new war.

While the move will certainly make Lyft’s customers quite happy (who doesn’t want to spend less on car rides after the holiday season’s spending bonanza), it might come as bad news for some of its drivers. When Uber made its own announcement about slashing prices, it also came with a new payout structure for drivers that guarantees certain hourly wages if they meet a few criteria.

But many were quick to point out that the new wages were still too low. Lyft said it is keeping its drivers in those 33 cities informed about the new price changes and how much they can expect to make. The company will also continue its Power Driver Bonus program, which lets drivers keep more of their earnings if they drive a larger number of hours per week, as well as its tipping feature.

 

About the Author
By Kia Kokalitcheva
See full bioRight Arrow Button Icon

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.