• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Retail

Genetically Modified Potatoes Are Making Their Way to the Produce Section

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
January 14, 2016, 10:49 AM ET
Operations Inside The Kettle Foods Inc. Potato Chip Production Facility
Potatoes are washed after delivery at the Kettle Foods Inc. production facility in Salem, Oregon, U.S., on March 9, 2015. Kettle Foods Inc., owned by Diamond Foods since 2010, features only all-natural products, with its best-known brand being their batch-cooked extra crunchy potato chips. Photographer: Meg Roussos/Bloomberg via Getty ImagesPhotograph by Meg Roussos — Bloomberg via Getty Images
Add Fortune on Google for similar content.

The FDA has just given its approval for a genetically modified potato.

The agency told J.R. Simplot, a potato supplier, on Tuesday that a variety of potato that the company has genetically engineered to resist disease is just as safe as any other tuber on the market, the Associated Press reports. The new variety has been engineered by Simplot to resist the late blight pathogen, which was responsible for the Irish potato famine and is still the most common pathogen in potatoes today. Resistance to late blight came from an Argentinian species that developed a natural defense against it.

“This will bring 24-hour protection to farmers’ fields,” Haven Baker, the vice president of plant sciences at Simplot, told the AP. It could help reduce pesticide spray by 25% to 45%. In addition to disease resistance, the genetically modified potato can also be stored at lower temperatures for longer periods of time, which would help reduce food waste.

The potato was approved by the U.S. Department of Agriculture in August, and still pends approval from the U.S. Environmental Protection Agency. The company expects to receive approval in December, at which point it will be cleared to enter the marketplace.

Despite the lack of evidence suggesting that genetically modified organisms, or GMOs, aren’t safe for consumption, consumers tend to have a negative perception of them. Whole Foods (WFM) has promised to label GMO products while some retailers, and 16 European countries, refuse to sell them at all. McDonald’s (MCD), one of Simplot’s oldest partners, has rejected the use of its GMO potatoes, according to the AP.

Fortune has reached out to McDonald’s for comment, and we will update the story once we hear back.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Marc Lore smiles
Startups & VentureIPOs
Exclusive: Marc Lore says Wonder is gearing up for an IPO after raising $650 million at a $9 billion valuation
By Lily Mae LazarusJuly 16, 2026
8 hours ago
Chipotle is trying to take over Mexico through its softest border town
North AmericaRestaurants
Chipotle is trying to take over Mexico through its softest border town
By Mia OsmonbekovJuly 15, 2026
1 day ago
warren
North Americaphilanthropy
Warren Buffett on Bill Gates’ ‘distasteful’ friendship with Jeffrey Epstein: ‘No one bats a thousand in the business of choosing people’
By Josh Funk and The Associated PressJuly 15, 2026
1 day ago
nyc
North AmericaEconomics
Mamdani’s $50 World Cup jersey stunt proves some of the oldest criticisms of socialism correct: ‘The odds are extremely stacked against you’
By Nick LichtenbergJuly 15, 2026
1 day ago
taco
HealthRestaurants
Taco Bell ‘voluntarily and temporarily’ cuts ingredients as investigators probe dodgy lettuce behind worst outbreak of its kind
By Mike Stobbe and The Associated PressJuly 15, 2026
1 day ago
gus
Arts & EntertainmentAuction
Dinosaur bones market roars as T-Rex named ‘Gus’ sells for record $50.1 million to mystery bidder at auction
By Philip Marcelo and The Associated PressJuly 15, 2026
1 day ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
9 hours ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.