• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

This Is the Latest Ominous Sign that iPhone Demand Is Slipping

By
Reuters
Reuters
Down Arrow Button Icon
By
Reuters
Reuters
Down Arrow Button Icon
January 6, 2016, 8:08 AM ET
Unboxing Apple Inc. iPhone 6s
An Apple Inc. iPhone 6s smartphone is arranged for a photograph in Hong Kong, China, on Friday, Sept. 25, 2015. The latest models, following last year's hugely popular design overhaul that added bigger screens, may not match the success of previous releases, according to analysts. Photographer: Xaume Olleros/Bloomberg via Getty ImagesPhotograph by Xaume Olleros — Bloomberg via Getty Images

Foxconn, assembler of most of Apple’s latest iPhones, will cut working hours over the week-long Lunar New Year holiday, a person familiar with the matter said, in a rare move that analysts interpreted as a sign of softening demand.

Reports of slowing shipments and mounting inventories of the iPhone 6S and 6S Plus, as well as tepid forecasts from suppliers, have pushed Apple (AAPL) investors into unfamiliar territory after years of booming sales and surging shares.

Earlier on Wednesday, Japanese daily Nikkei, citing parts suppliers, said output of the models would be cut by about 30% in January-March so dealers could unload stock. Apple shares lost 2.5%, and those of suppliers similarly fell.

“Chinese New Year is a big holiday and there is usually overtime for workers. But this year Foxconn will have a normal break,” the person said, referring to the Lunar New Year which falls on Feb. 8.

Taiwan-based Foxconn, formally known as Hon Hai Precision Industry, assembles the latest iPhones at factories in China where it employs hundreds of thousands of people, and offers incentives such as triple overtime pay over China’s biggest holiday.

Foxconn declined to comment. Apple was unavailable to comment. The person with knowledge of the matter was not authorized to speak with media so declined to be identified.

Government Subsidies

The first quarter is usually a quieter time for suppliers and the most obvious period to cut production, adjusting for extra supply brought on for the holiday season at the end of the calendar year.

But suppliers pointed to Foxconn’s unusual Lunar New Year and slower sales as evidence of a gloomy outlook, as well as 82 million yuan ($12.53 million) in subsidies that the government of Zhengzhou, Henan province, awarded Foxconn companies this week to limit any layoffs.

“We were already conservative about the first quarter,” said analyst Kylie Huang at Daiwa-Cathay Capital Markets in Taipei, in response to Foxconn’s Lunar New Year plans. “It’s not just iPhone slowdown, but all of the Chinese economy.”

China is a key growth market for Apple and the world’s biggest smartphone market.

Shares of Apple suppliers fell on Wednesday, with Foxconn closing down 0.1% after trading during the day at lows not seen in over four months.

Shares fell between 2% and 6% at fellow assembler Pegatron, Taiwan Semiconductor Manufacturing , LG Display, Japan Display, Murata Manufacturing, Alps Electric, and TDK.

Bracing For a Cut

Lukewarm forecasts in December from suppliers such as Dialog Semiconductor and casing maker Jabil Circuit stoked fears that iPhone shipments could fall for the first time. But analysts questioned the extent of any slowdown.

“Apple has been gaining significant market share in pretty much every region, and I’m not seeing a global slowdown,” said analyst Patrick Moorhead at Moor Insights & Strategy.

Nevertheless, many are bracing for a production cut. Since early December, about a third of analysts tracked by Thomson Reuters have trimmed estimates on Apple.

On average, they expect Apple to increase revenue this year by less than 4%, a far cry from the 28% achieved in the business year that ended in September.

Meanwhile, in contrast to Apple woes, Huawei Technologies on Wednesday said it had become the first Chinese handset vendor to ship more than 100 million smartphones a year.

About the Author
By Reuters
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
3 hours ago
The U.S. Securities and Exchange Commission headquarters in Washington, D.C.
AICFO Daily
Is quarterly reporting hurting investors or helping them? The SEC just weighed in—and the debate is far from over
By Sheryl EstradaMay 8, 2026
3 hours ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
4 hours ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
4 hours ago
Wall Street piles into ‘NACHO’ bet on looming oil shortages in June
EconomyMarkets
Wall Street piles into ‘NACHO’ bet on looming oil shortages in June
By Jim EdwardsMay 8, 2026
4 hours ago
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
AIServiceNow
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
By Alexei OreskovicMay 8, 2026
7 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
18 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
19 hours ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.