If you feel strongly about how your Christmas candy looks, Reese’s gets it—and has turned it into a social media ad campaign.
The candy-maker has been responding to the backlash over its misshapen Christmas tree chocolates with a series of ads posted to Twitter in recent days, as first reported by Adweek.
Although Reese’s, which is owned by Hershey @hershey (HSY), has been making the Christmas tree candies since 1993, according to the publication, the backlash appears to be particularly bad this holiday season.
Using humorous hashtags such as #AllTreesAreBeautiful and #Treegate, Reese’s is responding to its critics with colorful images and self-effacing humor.
First, here’s what the candy looks like:
https://twitter.com/T2kizz/status/669343772166107137/photo/1?ref_src=twsrc^tfw
And here are examples of some of the ads posted to Twitter:
They look just like their father. #AllTreesAreBeautiful pic.twitter.com/eVMm4cF75p
— REESE'S (@reeses) December 12, 2015
Woke up like this. #ThankYou #AllTreesAreBeautiful pic.twitter.com/rbvgWqqXup
— REESE'S (@reeses) December 3, 2015
https://twitter.com/ReesesPBCups/status/673607904323371008/photo/1?ref_src=twsrc^tfw
Just as controversial, but a lot more delicious #AllTreesAreBeautiful #Treegate pic.twitter.com/qIg0FR1Xc5
— REESE'S (@reeses) December 6, 2015
In other chocolate news, here’s how much Hanukkah chocolate gold coins would be worth if they were real gold. Fortune also reported on how Hershey’s chocolate kisses would be healthier this holiday season.