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How Scott Bessent used financial engineering to finance the $2 trillion deficit while leaving it untouched—and created a $1.45 trillion shortfall

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1

How Scott Bessent used financial engineering to finance the $2 trillion deficit while leaving it untouched—and created a $1.45 trillion shortfall

2

Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first house

3

The tables have turned: Florida and Texas are the biggest losers in the housing market as Ohio emerges a surprise winner
Arts & EntertainmentBest of the Year in Business

Watch This Coke Ad With a Box of Kleenex

By
Ben Geier
Ben Geier
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By
Ben Geier
Ben Geier
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December 15, 2015, 2:13 PM ET
In one part of the Coke ad, a man proposes to his girlfriend
In one part of the Coke ad, a man proposes to his girlfriendScreenshot Courtesy Coca-Cola
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It’s the holidays, which means that America’s biggest brands are rolling out their annual commercials designed to tug at your heartstrings.

Coke hit it out of the park this year with an ad showing real people using customized Coke bottles with “names” on them to make announcements and facilitate other happy life events.

The ad includes tried and true stories—a soldier coming home to his father, a man proposing to his girlfriend, a man and his wife telling his family they’re having a baby. There’s also a young man who was adopted meeting his biological father, which is particularly sniffle-inducing.

https://youtu.be/e7dLd7dYQ8Y

Go ahead and cry. It’s okay.

About the Author
By Ben Geier
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