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Delta Will Respond to Your Thanksgiving Travel Mishaps Via Twitter

By
Laura Lorenzetti
Laura Lorenzetti
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By
Laura Lorenzetti
Laura Lorenzetti
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November 25, 2015, 2:22 PM ET
A Delta Air Lines plane taxis toward a gate between other De
A Delta Air Lines plane taxis toward a gate between other Delta planes at John F. Kennedy International Airport in New York, U.S., on Monday, July 20, 2009. Photograph by Bloomberg via Getty Images

Just in time for the Thanksgiving travel rush, Delta has an all-new promise for customers: It will respond to all customer queries or gripes within the hour. The airline will make that happen via Twitter through its Delta customer service handle, @DeltaAssist.

The new move is being promoted through Delta’s latest advertising campaign featuring the tagline “Leaving No Stone Unturned, No Cloud Un-Flown Through, and No Tweet Unanswered.” The advertisement then goes on to promise that it will respond “within the hour” the next time you tweet at Delta via its dedicated Twitter handle.

The @DeltaAssist account also posts ongoing updates regarding winter weather delays and any issues related to extenuating circumstances, including terrorist threats.

Our friends @Delta are taking customer service to the next level. Congrats to the @DeltaAssist team! pic.twitter.com/pcylVpY0Q1

— Chris Moody (@chrismoodycom) November 25, 2015

Delta (DA) may even have a good chance of living up to that promise. Its @Delta and @DeltaAssist accounts had a nearly 41% response rate to inquiries even before this new ad campaign promise, reported travel site Skift. So, if you’re sitting around waiting for a late flight or looking for your lost luggage this Thanksgiving holiday, you might just have a quick solution for your woes.

About the Author
By Laura Lorenzetti
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