• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechRobotics

Here’s why Toyota is spending $1 billion on AI in Silicon Valley

By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
By
Geoffrey Smith
Geoffrey Smith
Down Arrow Button Icon
November 6, 2015, 9:38 AM ET

Toyota Motor Co (TM) is getting serious with its work on autonomous cars and robotics.

The world’s largest automaker said Friday it will invest $1 billion over the next five years in a new research center for Artificial Intelligence to be based in Silicon Valley, led by the man who was until recently designing prototype Terminators for the Defense Department (well, sort of).

The ‘Toyota Research Institute’, as it will be known, will have “an initial focus on artificial intelligence and robotics,” according to the company’s statement. It will be located near to the Palo Alto campus of Stanford University, with which the Japanese company already partners in researching AI.

Heading the institute will be Dr. Gill Pratt, a prominent AI expert who had previously worked at the U.S. Defense Advance Research Projects Agency. Tech blogs have speculated that Pratt was likely to end up at one of the established Silicon Valley giants now researching driverless vehicle technology, such as Google Inc. (GOOG) and, reportedly, Apple Inc. (AAPL).

Pratt joined Toyota earlier this year. He said Friday that Toyota has three goals:

  1. improve safety by continuously decreasing the likelihood that a car will be involved in an accident;
  2. make driving accessible to everyone, regardless of ability;
  3. apply Toyota technology used for outdoor mobility to indoor environments, particularly for the support of seniors.

 

The third of those priorities sheds an important light on Toyota’s priorities. The company has identified ‘support robots’ for domestic situations as an especially pressing priority, given Japan’s rapidly ageing population. In a recent interview with IEEE Spectrum, Pratt observed that while the share of over-65s in the population is already 25% in Japan, and will rise to 40% by 2030. In the U.S., for comparison, that share is expected to rise from 15% to 20% in the same timeframe.

Pratt said Friday that one of the personal experiences that had spurred him to take the Toyota position was having to take away his father’s car keys when Pratt Sr. reached 83 – “a terribly disappointing day for him and for us.”

 

About the Author
By Geoffrey Smith
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

NewslettersTerm Sheet
VC firms rarely reinvent themselves. Kleiner Perkins did—and has a new $3.5 billion to show for it
By Allie GarfinkleMarch 27, 2026
10 minutes ago
chat
CybersecurityChatGPT
What if I told you the ‘AI slop’ debate was over 100 years old? It used to be about ‘ghostwriting’
By Emily Hodgson Anderson and The ConversationMarch 27, 2026
17 minutes ago
Big TechMarkets
Anthropic accidentally leaked details of a new AI model that poses unprecedented cybersecurity risks
By Jim EdwardsMarch 27, 2026
23 minutes ago
krueger
CommentarySafety
Rogue AI is already here
By David KruegerMarch 27, 2026
27 minutes ago
NewslettersFortune Tech
Anthropic data leak reveals powerful, secret Mythos AI model
By Alexei OreskovicMarch 27, 2026
1 hour ago
AIBrainstorm AI
Cursor CEO warns vibe coding builds ‘shaky foundations’ and eventually ‘things start to crumble’
By Marco Quiroz-GutierrezMarch 27, 2026
2 hours ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
2 days ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
1 day ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago
Economy
Social Security insolvency: How a six-figure cap to flatten benefits for the ultrawealthy could buy the program 7 critical years
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of gold as of March 25, 2026
By Fortune EditorsMarch 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.