• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Southwest Airlines

Southwest Airlines CEO: ‘This is the year of Houston’

By
Michal Addady
Michal Addady
Down Arrow Button Icon
By
Michal Addady
Michal Addady
Down Arrow Button Icon
October 13, 2015, 5:58 PM ET
Southwest Airlines CEO Gary Kelly
contract Armin HarrisPhotograph by Nancy Newberry for Fortune

Southwest Airlines is debuting a new international terminal in Houston, Texas at the William P. Hobby Airport, USA Today reports.

Gary Kelly, the airline’s CEO, said at a media preview on Thursday that “This is the year of Houston.” The city is one of Southwest’s three original locations and the most logical choice for an international terminal, as many of the destinations lie south of the Texan border. Kelly says that this will be a priority for the airline for “quite some time.”

The $146 million, five-gate terminal will have daily flights scheduled to Mexico, Belize, and Costa Rica, and Kelly suggested that there may be a few additional international destinations by next year, but did not delve any further into the matter.

While this new terminal is big news for Southwest, the airline has a few other things in the works as well. It will add new flights within the U.S. and to Cuba, and will schedule more short-distance flights. Shorter flights became much less popular with increasingly time-consuming security and higher fuel prices. Executives of the airline say that business could begin to expand now that jet fuel prices have dropped and the airline has lowered its fares.

Southwest also plans to feature a drink menu with beer and 20 different cocktails priced at $5 each. It will also introduce new staff uniforms for the first time in 20 years. There will also be new seats that are supposed to be thinner, lighter, and larger in economy.

The airline will also work on a better performing Internet service and more efficient operations overall. On-time performance used to be one of its strong points, but became a casualty of a growing business and more complex operations.

About the Author
By Michal Addady
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
21 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
1 day ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
3 days ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
2 days ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in

Texas A&M
LawEducation
Texas A&M professor who was fired for teaching gender studies sues on freedom of speech grounds
By Juan A. Lozano and The Associated PressFebruary 5, 2026
2 minutes ago
bessent
BankingCongress
Scott Bessent trolls Democrats during testimony, implying their questions are unserious and stupid
By Fatima Hussein and The Associated PressFebruary 5, 2026
5 minutes ago
sam wolf
Commentaryactivist investing
Activist investors are more dangerous to CEOs than ever. Here are 3 ways to safeguard your leadership
By Sam WolfFebruary 5, 2026
7 minutes ago
The Uber logo can be seen at the headquarters of the ride-hailing company.
NewslettersCFO Daily
Uber has appointed a new CFO—its third in three years
By Sheryl EstradaFebruary 5, 2026
8 minutes ago
paul weiss
LawJeffrey Epstein
Epstein’s fondness for elite lawyer ends in downfall
By Tom Schoenberg and BloombergFebruary 5, 2026
11 minutes ago
warsh
CommentaryFederal Reserve
Kevin Warsh’s trilemma
By Daniel J. ArbessFebruary 5, 2026
12 minutes ago