• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple’s Tim Cook is right: Here’s why merging iOS, OS X is a bad idea

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
October 13, 2015, 11:25 AM ET
Apple

Apple (AAPL) CEO Tim Cook recently put to rest a topic that has nagged his company for years.

For the last few years, pundits and analysts have argued that Apple may eventually combine its mobile operating system iOS and its desktop operating system OS X. Both late last year and early in 2015, several reports suggested that the merger would begin on the iPad Pro, a tablet that at that time had yet to be announced. The rumors said that the iPad Pro would feature the touch integration of iOS with the power of OS X to create a higher-end tablet. The device, the rumor mill said, would compete directly with Microsoft’s (MSFT) Windows-based Surface Pro.

While Apple did eventually announce the iPad Pro at a special press event last month, the company rebuffed hopes of an operating system merger. Instead, the iPad Pro runs on iOS 9 and takes advantage of some of its new features, including improved multitasking and split-screen view.

The decision to bundle iOS with the iPad Pro seemed to have been the final word on talk of an iOS-OS X merger. But alas, during an interview at BoxWorks, Box CEO Aaron Levie again brought up the issue with Cook.

“We don’t believe in having one operating system for PC and mobile,” Cook said, according to those in attendance. “We think it subtracts from both, and you don’t get the best experience from either. We’re very much focused on two.”

Apple did not respond to a request for comment.

The idea’s supporters have argued that Apple merging iOS and OS X may not be such an outlandish idea. After all, Apple has integrated some multitouch gestures into the touchpads that work with its MacBook line. The company’s mobile software has also taken cues from OS X. Both operating systems even sync their content between each other, ostensibly making a marriage between the two a bit easier to finagle.

Still, the idea of combining iOS and OS X flies in the face of sound product strategy, analysts argue. Trip Chowdhry, managing director of equity research at Global Equities Research, said that the idea of merging operating systems “does not make sense.” He added that combining the platforms means needing to hedge for different “form factors, [processors], and use-case scenarios.”

Chowdhry’s argument seems sound. The iPad and iPhone are touch-based, come with different processors, and provide different experiences than the company’s higher-end MacBooks, iMacs, and Mac Pro. Trying to bring the touch experience in iOS to Apple’s high-end Mac Pro desktop, for example, would be nearly impossible. Or, as Chowdhry puts it, combining Apple’s operating systems would be “total stupidity.”

Ian Fogg, an analyst at IHS, echoed that sentiment. He believes that combining the two operating systems would mean that Apple’s entire product lineup would ultimately suffer.

“Apple believes offering optimized user experiences for each kind of device is better than delivering a single, lowest-common-denominator experience,” he told Fortune.

Fogg added that Apple isn’t alone in believing that offering different software experiences on various device types is a smart idea. He pointed to Google’s (GOOGL) decision to bring Android to mobile devices and Chrome OS to its Chromebook computer line as further proof that the mobile and PC businesses live in separate environments.

“Beyond Apple, the other notable success is Google who also tailors their experience to the device type with Android, Chrome OS, and Chrome on Mac and Windows,” he said.

Mobile phones program director at IDC, William Stofega, took a more technical approach on why Cook’s decision is a smart one. He argues that the operating systems have been designed since their respective beginnings to power different kinds of devices. Combining the operating systems could create a whirlwind of trouble for Apple, which would force developers to “utilize new tools and reconstitute new apps”—a task they would find unappealing, to say the least.

Stofega also argues that in the future, the operating system’s importance could wane. The market appears to be headed towards a cloud-first model, where everything lives in the Internet and “data can flow anywhere and not be encumbered by hardware or OS,” Stofega aded. Apple, realizing that, sees little value, therefore, in taking on the arduous task of combining operating systems as offline software becomes less important.

“If the future is about anytime, anyplace applications on any device; why limit yourself by OS?” Stofega asked.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

For more on Apple, check out the following Fortune video:

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s and the smartphone’s reign as your primary device is ending
AIFortune 500: Titans and Disruptors of Industry
Qualcomm CEO Cristiano Amon says 2026 is the year AI agents go mainstream—and the smartphone’s and the smartphone’s reign as your primary device is ending
By Fortune EditorsMay 10, 2026
3 hours ago
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
EnergyAlternative energy
The global economy is experiencing the largest capex cycle ever, with nearly $5 trillion seen by the end of the decade—and it’s not all AI spending
By Jason MaMay 10, 2026
3 hours ago
AI wins have Alphabet poised to become world’s biggest company
AIAlphabet
AI wins have Alphabet poised to become world’s biggest company
By Ryan Vlastelica and BloombergMay 10, 2026
6 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
TechOpenAI
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a ‘life advisor’—but college students might be one step ahead
By Sydney LakeMay 10, 2026
8 hours ago
Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
10 hours ago
Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
12 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
8 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
8 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.