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After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

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1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Current price of oil as of June 23, 2026
TechApple

Vintage video: Steve Jobs the pitchman at his best

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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October 7, 2015, 12:32 PM ET
Courtesy of Idea Machine Studio
Courtesy of Idea Machine Studio
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My thanks to the folks at the Brooklyn-based Idea Machine Studio, who turned a notoriously scratchy video recording into a contemporary work of art—and then popped a link to their creation in my comment stream.

It’s visual homage to one of the great business presentations: The 1997 keynote that launched Apple’s Think Different campaign.

“We stumbled upon the Steve Jobs ‘Think Different’ marketing campaign speech in light of the new movie release this weekend,” they write. “As animators, we were really struck when he paused for a good while before he said ‘… marketing… is about values.’ We could see in his body that this thought weighed on him. And, in fact, that thought would determine the direction of Apple for the next two decades.”

This is Jobs the pitchman at his best. And a timely reminder of what a challenge it would be to capture this guy in a screenplay.

See also: Aaron Sorkin’s Steve Jobs, a fanboy’s review

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

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