• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MPWAdvertising

Advertisers leave ‘The View’ amid Miss America controversy

By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
By
Valentina Zarya
Valentina Zarya
Down Arrow Button Icon
September 18, 2015, 11:16 AM ET
attends the 2016 Miss America Competition at Boardwalk Hall Arena on September 13, 2015 in Atlantic City, New Jersey.
Miss Colorado, Kelley Johnson attends the 2016 Miss America Competition at Boardwalk Hall Arena on September 13, 2015 in Atlantic City, New Jersey.Photograph by Donald Kravitz — Getty Images

Advertisers Johnson & Johnson and Eggland’s Best are distancing themselves from The View amid yet another controversy.

Two of the ABC show’s co-hosts are under fire after making disparaging comments about Miss America contestant Kelly Johnson’s monologue about in the pageant’s talent competition:

https://www.youtube.com/watch?v=HSe_rgVbRGo

Johnson, a nurse who entered the competition as Miss Colorado, spoke about her Alzheimer’s patient named Joe, pointing out the simultaneous limitations and liberties of being a nurse.

“No, Joe, I can’t do that, I’m just a nurse,” she said, recalling her conversations with her patient, who would ask her to change a treatment or medication. “But because I didn’t do those things, we connected on other levels,” she explained.

The View co-host Michelle Collins didn’t find the monologue moving, and mocked Johnson for “basically read[ing] her emails out loud” in Wednesday’s show. Her colleague Joy Behar added, “Why does she have a doctor’s stethoscope on?”

There was an eruption of outrage at the comments on social media, with nurses and others circulating the hashtag #NursesUnite to show support for Johnson.

https://twitter.com/56eb7bffe26848d/status/644874463868243968

https://twitter.com/hawttcakess/status/644873879899533312

Echoing Twitter’s sentiments, Johnson & Johnson and egg brand Eggland’s Best announced on their Facebook pages yesterday that they would no longer be advertising with The View.

“In light of the comments about the nursing profession recently made on daytime television we will no longer be advertising on the show in question,” reads the Eggland’s Best post. Meanwhile, Johnson & Johnson said it would donate “some of the money we saved by pausing our ads on a certain daytime program” to the Foundation of the National Student Nurses Association (FNSNA) to support nursing students.

About the Author
By Valentina Zarya
See full bioRight Arrow Button Icon

Latest in MPW

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in MPW

NewslettersMPW Daily
Can Sheryl Sandberg’s Lean In take on tradwives and the manosphere?
By Emma HinchliffeMarch 27, 2026
6 hours ago
MPWMost Powerful Women
Influencer Alix Earle turned her worst insecurity into her first brand. This is her plan to monetize her 14 million followers and make it last
By Emma HinchliffeMarch 26, 2026
1 day ago
MagazineCentene
The youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
By Diane BradyMarch 24, 2026
4 days ago
AsiaPepsiCo
Three Asias, three different playbooks: How PepsiCo’s Anne Tse views the world’s fastest-growing snack market
By Nicholas GordonMarch 20, 2026
7 days ago
NewslettersMPW Daily
Inside one CEO’s battle to get a tariff refund: ‘We did take a beat to consider the best path’
By Claire ZillmanMarch 18, 2026
9 days ago
NewslettersMPW Daily
Hinge is growing while online dating competitors are struggling. Its new CEO explains why
By Ellie AustinMarch 17, 2026
10 days ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
2 days ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
19 hours ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
2 days ago
Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
12 hours ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.