• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation

3

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
LeadershipBING

Exclusive: Interview with a lemming

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
September 17, 2015, 9:00 AM ET
Illustration by Ross Murray
Add Fortune on Google for similar content.

I had a chat with one of the senior lemmings in the business world the other day. Why? Because it’s pretty clear that it’s lemmings that move the markets, and very often people neglect to ask them the proper questions about how they see things.

The lemming greeted me in the den of his burrow, a cozy place festooned with knickknacks. Very comfy furniture. He was a small creature, but as handsome and well turned out as a little rodent could be. His neat fur suit was sleek and shiny, but his itty-bitty button eyes darted this way and that, as if watching an imaginary tennis game. Lemmings are very nervous, as a rule, not only about what might go wrong but also about what might go right—which they won’t know what to do with.

“You are a lemming,” I began. “I’d just like you to state that for the record.”

“Yes. There’s nothing wrong with it. We have our way of looking at things, and for the most part things have worked out okay. There are certainly a lot of us here to tell the tale.” Here he chuckled good-naturedly to himself and briefly groomed his little whiskers.

OUT_illo2_2

“What is it that you’re so nervous about all the time?” I inquired. “Many other creatures don’t jump at every shadow.”

“They’re probably right!” he exclaimed. “But we’re lemmings! Lemmings always see the worst thing that could possibly happen and then feel like it’s already happening. If that’s true, why shouldn’t we all just jump off a cliff? So we’re very afraid, pretty much all the time. And that drives our strategy.”

“You would call it a strategy?”

“Certainly! It’s as good as any other!” He paused for a moment to scratch his ear very quickly with his hind paw. “Sorry,” he said. “Bad habit.”

“So, for instance, what are you afraid of now?” I was almost too scared to ask, and my concern was well founded.

“China!” he exclaimed. “And Greece and Puerto Rico and Spain and ISIS and the collapse of Europe and the Fed (no matter which way it goes) and the whole political situation. Goodness!”

I could see his tiny heart was beating fast, and his ears had turned an iridescent pink. “Oh my,” he panted. “I have a tremendous urge to fling myself off a precipice. I need to discuss that with about a thousand other lemmings.”

“That’s interesting to me,” I said. “Do you have actual meetings with other lemmings? Or do you just … all feel the same trepidations at one time and go bonkers and act stupidly together?”

“I think sort of the latter,” he said, licking his front paw thoughtfully.

“And where to now?” I asked.

“Well, I don’t know,” said the lemming. “The truth is, we don’t think much about the future. Logically, I’d say there’s every reason for optimism. The economy is obviously getting stronger. Everybody wants to put their money in America. Hell, a $20,000 railroad shack in the right location is worth a million dollars if a Russian oligarch or a Google executive (GOOG) wants to live there. So I don’t really feel any big push in the lemming community to find a cliff right this minute.”

“But the next time a scary piece of news pops up?”

“Oh, we’ll freak out,” he said sadly. “We did in August. Almost drove the entire world economy over the edge. I’d like to say publicly, in this forum, that we’re all sorry about that.” He took out a minuscule handkerchief and shined his nose. I could see he was deeply moved. “But we’ll do it again the first chance we get,” he added, and gave me an impish grin.

I got out of there. But I thought it was an enlightening exchange. You’ve got to respect the lemmings. They are who they are and they do what they do. The question for each one of us is whether we choose to follow them when they go nuts. If we have a choice, that is. I’m not sure we do.

Follow Stanley Bing at stanleybing.com and on Twitter at @thebingblog.

A version of this article appears in the September 15, 2015 issue of Fortune magazine with the headline “Interview with a lemming.”

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Leadership

George Soros never signed the Giving Pledge. He’s given away more of his fortune than the billionaires who did
Successphilanthropy
George Soros never signed the Giving Pledge. He’s given away more of his fortune than the billionaires who did
By Sydney LakeJuly 22, 2026
2 hours ago
Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
Big TechOpenAI
Sam Altman and Jony Ive formed a dream team to reinvent hardware. Now it’s at the center of a battle for OpenAI’s future
By Emily Forlini and Sebastian HerreraJuly 22, 2026
2 hours ago
Panera founder and Cava chairman Ron Shaich bets $100 million on Level99, bringing his restaurant industry playbook to entertainment
C-SuiteFood and drink
Panera founder and Cava chairman Ron Shaich bets $100 million on Level99, bringing his restaurant industry playbook to entertainment
By Catherina GioinoJuly 22, 2026
2 hours ago
The American Heart Association has a new number for daily coffee—and a warning if you go over it
Successlifestyle
The American Heart Association has a new number for daily coffee—and a warning if you go over it
By Orianna Rosa RoyleJuly 22, 2026
2 hours ago
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
SuccessSports
Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship
By Joe Reedy and The Associated PressJuly 21, 2026
12 hours ago
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
PoliticsEuropean Union
Moldova’s parliament elects 44-year-old businessman investor Vasile Tofan as prime minister
By The Associated PressJuly 21, 2026
12 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
2 days ago
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
Cybersecurity
OpenAI says its AI models secretly broke out of a secure test environment and hacked into AI company Hugging Face in order to cheat on an evaluation
By Jeremy Kahn and Emily ForliniJuly 21, 2026
13 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
2 days ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
17 hours ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
18 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.