U.S. Open Women's Final Ticket Sales Are Plummeting After Serena Williams Lost

Serena Williams was close to achieving the first calendar-year Grand Slam since 1988, but, ultimately, it wasn’t to be this year. In her U.S. Open semifinal on Friday, the 21-time major title champion from the U.S. lost in three sets to the 300-to-1 underdog Roberta Vinci in Arthur Ashe Stadium in Flushing, Queens.

And while Serena’s bid for history caused the women’s final to sell out early in the tournament (making history in its own right—this was the first time the women’s final sold out before the men’s), fans are now racing to all but give away their tickets to watch Flavia Pennetta of Italy play Vinci on Saturday.

In fact, while ticket prices had more than doubled for the women’s final early Friday, with a buy-in of over $350, they plummeted to as little as $60 after the Williams-Vinci match ended.

SeatGeek, a ticket marketplace, told Fortune that prices “actually started dropping throughout the match, and the current median listing price is $944, which is already down 20%.” Chris Leyden, a content analyst, said that he’d “expect it to drop even more than that though before tomorrow.”

He added, “We’ve now got tons of lower bowl seats for below $1,500, and even have some for below $800 each. Before the match, I didn’t see any below $3,000.”

In addition, tickets on some ticket resale sites, such as Ticketmaster, are now going for as little as $60. “We’ve got some tickets in the upper level for below $100 now! Before the match, the get-in price was $351,” according to Leyden.

For more, this is how IBM has dominated professional tennis data. And also see how Serena and Venus Williams have been helping save tennis’ flagging ratings.