• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

2

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

3

Where Americans are moving by generation, according to U-Haul: Boomers pick the Carolinas, Gen Z picks Texas and California

1

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

2

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

3

Where Americans are moving by generation, according to U-Haul: Boomers pick the Carolinas, Gen Z picks Texas and California
TechApple

Steve Jobs totally dissed the stylus eight years before Apple Pencil

By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
By
Alex Fitzpatrick
Alex Fitzpatrick
Down Arrow Button Icon
September 10, 2015, 9:39 AM ET
Apple Unveils New Versions Of iPhone 6, Apple TV
SAN FRANCISCO, CA - SEPTEMBER 9: An Apple Pencil is displayed on the screen during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. The tech giant is also rumored to be planning to announce an update to its Apple TV set-top box. (Photo by Stephen Lam/ Getty Images)Photograph by Stephen Lam — Getty Images
Google source logo
Add Fortune on Google for similar content.

Apple on Wednesday announced the Apple Pencil, a $99 stylus that serves as an accessory to the new jumbo-sized iPad Pro.

“It delivers something extraordinary,” Apple design guru Jony Ive said in a product announcement video. Apple marketing exec Phil Schiller called the stylus “amazing.”

Steve Jobs might have disagreed. Back in 2007, the Apple co-founder made a point of dissing the stylus, then a popular accessory for PDAs, when he unveiled the first iPhone. “Who wants a stylus?” Jobs asked. “You have to get them and put them away and you lose them. Yuck! Nobody wants a stylus.” Instead, Jobs said the iPhone would depend on the “best pointing device in the world,” the human finger. Apple’s mobile devices have all been built solely around gestures made with fingers ever since—until the iPad Pro.

It’s worth noting that the iPad Pro is still primarily geared toward navigation via fingers. The Apple Pencil is an accessory that the company says provides pixel-perfect accuracy for artists and designers who might use the tablet as a drawing tool. At 12.9 inches diagonal, the iPad Pro is also significantly larger than that first diminutive iPhone that Jobs thought would work so poorly with a stylus.

Still, the Apple Pencil is likely to enter the pantheon of things Apple did that Steve Jobs was originally vehemently opposed to. Other examples include starting an e-book store (Jobs had previously dismissed the Kindle because “people don’t read anymore”) and getting people to buy movies for their mobile devices (Jobs doubted anyone wanted to watch films on a tiny screen).

About the Author
By Alex Fitzpatrick
See full bioRight Arrow Button Icon

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.