• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Why Apple’s 16GB iPhone might not be such a bad thing

By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
By
Jason Cipriani
Jason Cipriani
Down Arrow Button Icon
September 3, 2015, 2:26 PM ET
Apple Starts iPhone 6 Sales In Germany
A shopper ltries out the new Apple iPhone 6 at the Apple Store on the first day of sales of the new phone in Germany on September 19, 2014 in Berlin, Germany. Photograph by Sean Gallup — Getty Images

Apple (AAPL) will stay the course and keep the entry-level version of its upcoming iPhone 6S and iPhone 6S Plus at 16GB, according to recent reports.

At the end of the day, is a paltry 13GB—the amount leftover after factoring in its operating system—enough for all of your apps, photos, videos, and music? For most, it’s not enough, while others consider it worth fighting over.

Last year two Miami residents filed a lawsuit against the company, alleging it misrepresented the amount of storage capacity available on its smartphones and tablets. Apple later responded asking that the suit be dismissed.

Tech critics, including yours truly, believe that 16GB smartphones should be banished from existence; replaced with a more spacious 32GB model at the same price.

However, with the impending release of iOS 9—which will likely accompany Apple’s latest wares—a 16GB iPhone might not be that bad after all. Here’s why.

At its developer conference in June, Apple introduced one of iOS 9’s new features called app thinning. Without getting into too much detail, app thinning helps developers create apps that take up less space on your iOS device by only installing essential information.

On-demand resources, a key part of app thinning, essentially slice an app into smaller pieces, separating the different components that make up an app. These components can include artwork, sound effects, or in-app assets only required in limited use cases. Using a game as an example, iOS 9 will download levels in the background as the user progresses, removing previous levels as storage space gets low. The end result is a much smaller app without sacrificing the user experience.

Outside of app thinning, which should help with storage issues, Apple’s iCloud Drive storage plans go a long way in helping free up space. Each iCloud account is given 5GB of free iCloud storage (a number it would be nice to see rise to 20GB). iCloud storage is where your device backups, photos, videos, and iCloud Drive documents are stored.

I use Apple’s iCloud Photo Library to store all 53,000 of my photos and videos. The library takes up 409GB of space on my computer’s hard drive, but a low 8.8GB on my iPhone thanks to the “optimize iPhone storage” setting in the iOS photos app. When enabled, iOS stores full-resolution photos and videos in your iCloud account, displaying lower-resolution versions for browsing. When you need the full photo or video, iOS downloads it on demand. The optimization gets more aggressive as the amount of storage on the device gets lower.

Granted I pay Apple $10 a month for 500GB of iCloud storage, but the upside is I no longer have to worry about offloading photos and videos to free up space on a regular basis on my 64GB iPhone.

If reports are correct and Apple sticks to its 16GB entry-level option, at least the company isn’t simply sitting idle while counting the added revenue derived from its cloud storage options. App thinning will help with app sizes, and Apple’s cloud solutions are geared towards freeing up space, as you need it.

Either way, Apple ends up with more of your money.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

About the Author
By Jason Cipriani
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Anthropic CEO Dario Amodei.
AIAnthropic
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Beatrice NolanMarch 26, 2026
3 hours ago
Anthropic's logo on a wall.
AIAnthropic
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Beatrice NolanMarch 26, 2026
3 hours ago
Startups & VentureDefense
Defense startup Shield AI is projecting more than $540 million in revenue this year as valuation more than doubles to $12.7 billion
By Jessica MathewsMarch 26, 2026
4 hours ago
AIAnthropic
U.S. judge blocks Pentagon’s ‘Orwellian notion’ to label Anthropic a supply chain risk and ban Claude from the government
By The Associated PressMarch 26, 2026
5 hours ago
AIData centers
Southeast Asia could become a booming AI market if its data centers can beat the heat
By Angelica AngMarch 26, 2026
8 hours ago
New Disney CEO Josh D'Amaro pictured
Arts & EntertainmentDisney
Disney CEO’s no good, very bad week: Josh D’Amaro is dealing with 3 major headaches
By Tristan BoveMarch 26, 2026
9 hours ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
1 day ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
22 hours ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago
Personal Finance
Current price of gold as of March 25, 2026
By Fortune EditorsMarch 25, 2026
2 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.