Ride-hailing company Uber is partnering with Hilton Worldwide (HLT) to help its guests with two things: remember to book a car, and discover popular things to do wherever they’re traveling.
The companies unveiled the partnership Tuesday involving Hilton’s free members program for guests, HHonors. Enrolled guests will be able to set up ride reminders online or through the free HHonors mobile app by entering their date, time, and hotel destination. The reminder service will notify them when it’s time to request a car, with their hotel already set as the origin or destination.
Later in September, the Local Scene feature will be rolled out in the HHonors app in 20 U.S. cities including New York City, San Francisco, Seattle, Los Angeles, Atlanta, Nashville, and Houston. Local Scene, a sort of travel guide focused on restaurants and nightlife venues, will use anonymized data from Uber to recommend the most popular venues to guests.
It’s not clear if Hilton is paying Uber a fee to use its data, but we’ve reached out to the companies and will update if we hear more.
Uber has previously partnered with other hotel chains. Hyatt integrated Uber’s ride-hailing service into its mobile app for guests last summer, letting them request a car right from the hotel’s app. Earlier this year, Uber also partnered with Starwood Hotels & Resorts to let Starwood Preferred Guests earn loyalty points by taking Uber rides.
With operations in more than 300 cities in the world, it’s not surprising that Uber is striking new partnerships based on how passengers use its services to get around including to and from airports and for work trips, among other things.
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