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Design Thinking

Texters rejoice: The Phone-brella is here

By
Valentina Zarya
Valentina Zarya
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By
Valentina Zarya
Valentina Zarya
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August 18, 2015, 6:00 PM ET
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You know you’ve done it. That awkward texting-while-holding-umbrella dance. Or the finding-directions-while-holding-umbrella dance. Whatever your version of it, you know exactly what I’m talking about.

Umbrella in one hand, phone in the other, you search for the nearest Walgreens, and when that fails you balance your umbrella against your shoulder, leaving your phone exposed to the rain when the umbrella gets snapped back by the wind, leading to the ultimate cellular tragedy: water damage.

Hearing our pleas for a better way to text in the rain, Korean company kt Design has come up with the ultimate solution: the Phone-brella.

The Phone-brella represents the ultimate umbrella revolution – but no, unlike its name would lead you to believe, it’s not an umbrella that you can use to call your friends. It’s much simpler than that, but, one could argue, equally groundbreaking. The innovation is this: the handle is curved in a way that goes around your wrist, making it so you are able to basically wear the Phone-brella on one hand, leaving that hand free to help the other send Snapchats or check emails.

Mind. Blown.

If you’re curious and/or feel like you could use a little Phone-brella romance in your life, watch kt’s ad below:

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By Valentina Zarya
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