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The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

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Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

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After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
TechNike

How Nike’s medieval ice pack helmet will cool athletes’ skulls

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Claire Groden
Claire Groden
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By
Claire Groden
Claire Groden
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July 28, 2015, 2:28 PM ET
Courtesy of Nike
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According to Nike, pouring a bottle of water on your head isn’t a good enough way to cool down after finishing a decathlon. The sporting goods company’s solution? A super-cooling piece of headgear, which doesn’t have a price tag yet, but is surely more expensive than a water bottle.

The device fits snugly like a hat on the forehead, head and neck, then drapes over the face with loose mesh. It may make athletes look straight out of a Friday the 13th set, but the cooling effect might be worth the bad photos. The hood is like a head-shaped ice pack, which surrounds the athlete with chilled water.

In a Nike (NKE) press release, Olympic decathlete Ashton Eaton, who is partnering with Nike to create the headgear, explains why he wants to wear a medieval ice pack helmet: “A perfect scenario would be to fell like you’ve just started on every event. There more you do, the more attrition you experience.” For Eaton, cooling off quickly isn’t a matter of comfort: it helps him regenerate between his ten events.

Eaton is testing the prototypes for Nike in the months leading to the 2016 Summer Olympics, according to Wired. Olympic athlete Brianne Theisen-Eaton, who is married to Eaton, will be testing out the hood during her summer training as well.

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