• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 8, 2026

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 8, 2026
LeadershipStartups & Venture

What makes startups succeed when 40% fail?

By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
By
Entrepreneur
Entrepreneur
Down Arrow Button Icon
July 15, 2015, 3:00 PM ET
The Silicon Roundabout In Old Street
People work at computers in TechHub, an office space for technology start-up entrepreneurs, near the Old Street roundabout in Shoreditch .Photograph by Oli Scarff — Getty Images

This post is in partnership with Entrepreneur. The article below was originally published at entrepreneur.com.

By Gabrielle Boko, Entrepreneur

If you are planning to start your own business, or have already done so, cheers to you! You have overcome one of the chief obstacles every single entrepreneur faces: not letting fear and self-doubt prevent you from striving to realize your dream.

I’m not playing the role of a motivational speaker here. But a majority of the successful entrepreneurs who participated in our recent 2015 Sage State of the Startup Survey said they had no previous experience running their own businesses before taking the leap. They didn’t let that stop them, and you shouldn’t, either.

Notwithstanding their lack of experience, these successful business founders shared some business best practices that provide insights to help other new founders succeed. Spend a few minutes learning from those who have walked in your shoes:

1. No experience, no problem! But have a plan.

One step our most successful entrepreneurs insisted you absolutely must take before opening your doors or taking your website live is to create a formal business plan. This may sound tedious if you already have a good idea of your customer base and marketing tactics, but don’t wing it. Developing the plan will help you answer questions you may not have even thought of yet, such as how to identify and leverage the latest marketing techniques. A plan is also a requirement to approach potential funding sources.

Once you’ve launched, make sure you update your plan on a yearly basis. The market may have changed or you may see new customer opportunities. You need to take a step back and be strategic in your approach. As Yogi Berra famously said, “If you don’t know where you’re going, you might not get there.”

2. Do your research.

The foundation of your business plan should reflect an understanding of your customers’ needs and desires, and what messaging will resonate with them. A thorough market analysis also scrutinizes your competitors and identifies what business trends you can leverage. Each of those objectives should be built around a narrative and the specific numbers you are aiming for, such as for revenue and market share.

3. Hire a trusted advisor.

Overcome the temptation to do everything yourself. I understand that temptation: Your business is your baby, and who is better to nurture it than the parent? However, the best startups lean on the wisdom and experience of trusted advisors such as accountants and mentors. For example, 54% of the most successful entrepreneurs from our survey said they were more likely to hire an accountant, at least part time. You can’t do everything, so determine where you need advice and assistance and how it could help your business.

We also polled more than 100 senior executives at firms who advise, counsel and invest in new businesses. These advisors echoed that recommendation. Thirty-six percent even went so far as to say they had a somewhat-to-extremely low trust of the financials they received from entrepreneurs. Absolutely no one reported having an extremely high level of trust of these financials.

4. Maintain a work/life balance.

The stereotypical image of the successful entrepreneur—the person who spends every waking hour at the office, doesn’t remember to eat and sleeps at the office on a couch or a blanket underneath the desk—is a myth. More than half of the successful founders we surveyed said one of the key lessons they would impart to anyone is to “embrace a life/work balance.” This is a clear indication that entrepreneurs are working smarter, not harder.

There’s no doubt you need to be passionate about what you’re doing to be successful, but don’t let passion trump common sense. Balance your passion with sound business practices, and most of all, remember what’s really important in life.

More from Entrepreneur:

How Successful People Work Less and Get More Done

Related: How 3 Entrepreneurs Went from Welfare to Multi-Million Business in Five Years

7 Habits of Highly-Effective Entrepreneurs

About the Author
By Entrepreneur
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
AIBrainstorm Tech
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
By Sharon GoldmanJune 9, 2026
3 hours ago
The AI industry spent years chasing bigger models. Now it’s chasing efficiency
AIBrainstorm Tech
The AI industry spent years chasing bigger models. Now it’s chasing efficiency
By Sharon GoldmanJune 9, 2026
4 hours ago
Xbox CEO Asha Sharma speaks on stage at Fortune Brainstorm Tech 2026.
Big TechMicrosoft
‘Not an Allbirds Moment’: Xbox’s new CEO says she is grounding the console in gaming roots, not AI
By Sebastian HerreraJune 9, 2026
5 hours ago
BP’s new CEO Meg O’Neill rips up the energy giant’s playbook—and the ‘green’ era with it
EnergyBP
BP’s new CEO Meg O’Neill rips up the energy giant’s playbook—and the ‘green’ era with it
By Jordan BlumJune 9, 2026
5 hours ago
Three people having a seated discussion
AIBrainstorm Tech
‘Getting control where we can’: Europe wants sovereign AI, but most of the chips are from the U.S.
By Amanda GerutJune 9, 2026
6 hours ago
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
C-SuiteBrainstorm Tech
Opening offices in 120 countries is ‘not a badge of honor’—pick 30 instead says iconic former tech CEO
By Jeff John RobertsJune 9, 2026
8 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
7 hours ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.