• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
Tech

Tama the Station Cat was an adorable symbol of rural Japan’s wrenching death spiral

By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
By
David Z. Morris
David Z. Morris
Down Arrow Button Icon
July 14, 2015, 8:28 AM ET
A woman strokes "Tama", a nine-year-old
A woman strokes "Tama", a nine-year-old female tortoiseshell cat wearing a stationmaster's cap of the Wakayama Electric Railway, as the feline sits on a ticket gate at Kishi station on the Kishigawa line in the city of Kinokawa, in Wakayama prefecture on May 22, 2008. The number of passengers who travel along the line increased 10 percent for the year to March 2007 from the previous year, credited to Tama after the "stationmaster" cat appeared at the unmanned small station. AFP PHOTO/Toru YAMANAKA (Photo credit should read TORU YAMANAKA/AFP/Getty Images)Photograph by Toru Yamanaka — AFP/Getty Images
Add Fortune on Google for similar content.

This June 22nd saw the passing of a minor global icon—Tama the Stationmaster, a cat who had been adopted as a mascot by a rural Japanese train station. After her death at the venerable age of 16, thousands of Japanese attended her funeral, and tens of thousands more mourned her around the world as the story spread online.

As her various epitaphs noted, Tama became a major tourist attraction at Kishi Station, located in remote Kinokawa, Wakayama prefecture. In fact, by boosting ridership from 1.92 million in 2005 to 2.27 million in 2014, Tama saved the entire Kishigawa Line, and the Wakayama Electric Railway Company that runs it, from imminent closure. Much of the line is now pitched as a wistful tourist attraction, with cat-shaped station buildings and trains themed around cats, candy, and toys.

It’s a heartwarming story, but it takes place against a grim backdrop. Japan is globally admired for its smoothly-running urban train system, and trains are a large part of its postwar national identity. But the smaller, mostly private train lines that serve Japan’s countryside and outlying cities are under constant threat of closure as competitive and especially demographic pressures mount.

The northern island of Hokkaido, for instance, has lost 20 such lines in recent decades, according to the translator and writer Richard Hendy. Hendy has chronicled the decline of rural Japan extensively, including in a 2009 look at the shuttered Kashima Tetsudo train line in southern Ibaraki Prefecture.

The Kashima Tetsudo was similar to Tama’s Kishigawa Line in many ways—it served a shrinking rural population, in a region with declining industry, and the locals were fiercely attached to it for both sentimental and practical reasons. But no mascot appeared to save the Kashima Tetsudo, which closed in 2007—very close to the same time the Kishigawa would have closed without Tama’s intervention.

Hendy meticulously documented the cause of the Kashima Tetsudo’s fatal decline in ridership—the hollowing out of the small cities and towns it served. This is a microcosm of the broader collapse of rural Japan. 65.2% of the Japanese population occupied just 3.3% of the country’s land as of 2000, and nearly a quarter of all Japanese live in Tokyo.

This radical urbanization has been enabled largely by modern, high-speed trains such as the Shinkansen, which, starting in the 1960s, knitted Tokyo, Osaka, and Nagoya into one sprawling megalopolis. They’ve made it practical (if not necessarily comfortable) for those who work in Tokyo to live a hundred kilometers or more away from the city, leading to the famous images of white-gloved conductors shoving hordes of daily commuters onto morning and evening trains.

But that concentration has also helped beggar the Shinkansen’s lower-tech cousins and the regions they serve. From Ibaraki to Hokkaido, rural Japan is now rich in the kind of ‘ruin porn’ we in the U.S. have come to associate with desperate Rust Belt cities like Detroit.

The decline also reflects deeper demographic forces. Japan is widely admired as the longest-lived society on the planet—but it is also, a slight but crucial distinction, the oldest. It has among the lowest birth rates in the industrialized world, and unlike similarly low-birth Italy and Germany, its restrictive immigration policies have led its overall population to decline steadily since 2007. With young people continually flocking to the largest cities, many outlying regions are focusing their long-term plans not on growth, but on social services for the elderly and managed retrenchment.

Amidst all this, Japan’s celebrated next-generation train constitutes a bleak irony. The magnetically levitated Chuo Shinkansen will connect Nagoya and Tokyo in under 40 minutes, running at over 300 miles per hour. At a projected cost of over 9 trillion yen (more than $70 billion), the project will tie central Japan even more tightly together, and leave the margins even more marginal, older, and stagnant.

Train operators in Japan also double as tourism bureaus, promoting ridership by extolling the virtues of various regions. For rural areas like Wakayama, the appeal is often a nostalgic escape: As fan Haruto Maeda put it to CNN in 2008, visiting Tama was “a chance to take a break from the problems facing Japan.”

But regions like Wakayama, and the train lines that animate them, can’t continue outrun the forces arrayed against them. Tama has been replaced by a successor, Niitama. There will probably, five or ten years from now, be a Tama the Third.

Whether there will ever be a Tama the Fourth, Fifth, or Sixth, is a decidedly open question.

About the Author
By David Z. Morris
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it’s the lesson he swears by as a $7.2 billion AI CEO
SuccessThe Promotion Playbook
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it’s the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
45 minutes ago
Anthropic’s Alibaba fight raises a trillion-dollar question for IPO: How defensible is a frontier AI moat against China with Washington’s toolbox?
AIAnthropic
Anthropic’s Alibaba fight raises a trillion-dollar question for IPO: How defensible is a frontier AI moat against China with Washington’s toolbox?
By Mia OsmonbekovJune 28, 2026
2 hours ago
psg
RetailSports
More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand
By Nick LichtenbergJune 28, 2026
2 hours ago
Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
Big TechChips
Even Apple supply chain maestro Tim Cook couldn’t dodge the memory chip ‘RAM-ageddon’ crisis. Here’s why PC prices are soaring this summer
By Alexei OreskovicJune 28, 2026
3 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he’s part of a national struggle
EnvironmentSpaceX
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he’s part of a national struggle
By Catherina GioinoJune 28, 2026
5 hours ago
Amazon Prime Day total online spending surpasses Adobe estimate
Retailecommerce
Amazon Prime Day total online spending surpasses Adobe estimate
By Spencer Soper and BloombergJune 27, 2026
16 hours ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
3 days ago
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
AI
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
By Sebastian HerreraJune 27, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
4 days ago
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
Europe
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
By Jason MaJune 27, 2026
17 hours ago
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
Middle East
Forget the ceasefire — The U.S. and Iran are still locked in combat over the Strait of Hormuz as Tehran tries to shut down a competing route
By Jason MaJune 27, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.