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The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

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The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
RetailPepsi

This legendary Pepsi product could be back soon

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
June 11, 2015, 11:32 AM ET
San Francisco Approves Ordinance For Health Warnings For Sugary Soda Ads
Photograph by Justin Sullivan — Getty Images

Could Crystal Pepsi be making a comeback?

Pepsi hasn’t committed to bringing back the colorless Pepsi product, which flopped back in the 90s and today has a cult-like following. But a professional competitive eater with a soft spot for the soft drink did get a message teasing the drink’s possible return.

Here’s the letter Kevin Stahle received from Pepsi:

Just received this from @pepsi on twitter a min agoIt is my duty to share it with all of you. #BringBackCrystalPEPSI pic.twitter.com/hyTbH5spbL

— L.A. Beast (@KevLAbeast) June 8, 2015

Pepsi Crystal was a caffeine-free, clear soda first introduced in 1992. It didn’t quite catch on and soon was pulled from stores. But fans of the soda grew obsessive and a Change.org petition recently garnered over 34,000 signatures begging for its return.

Per food website Grubstreet:

Pepsi says they were inspired by their fans’ commitment, but their decision probably had a lot to do with witnessing the insanity surrounding these other comebacks, as well as the current backlash as GMOs and additives, a similar climate to one that inspired the first anti-sodas of the ’80s. If and when Crystal Pepsi does return, it will mean one thing only: The ’90s-soda revival is in full effect.

Even if it winds up being little more than a marketing stunt, the move may prove to be a boon for PepsiCo, as soda sales in the U.S. have been flagging recently — carbonated soft drinks have seen their sales plummet 14% in the past nine years. Fortune recently profiled Pepsi CEO Indra Nooyi, who has bolstered research and development to help sales.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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