• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026
Leadership

Tune in to your inner voice: Lessons from Viktor Frankl and Hunter S. Thompson

By
Anne Kreamer
Anne Kreamer
and
Tom Ziegler
Tom Ziegler
Down Arrow Button Icon
By
Anne Kreamer
Anne Kreamer
and
Tom Ziegler
Tom Ziegler
Down Arrow Button Icon
June 10, 2015, 9:02 AM ET
Viktor Frankl (left) and Hunter S. Thompson
Viktor Frankl (left) and Hunter S. ThompsonGetty Images/Hulton Archive and Michael Ochs Archives
Add Fortune on Google for similar content.

How do we learn to take the kinds of risks that infuse our souls with inspiration, propel our lives forward, and connect us with our own authenticity? Journalist Hunter Thompson and Holocaust survivor and psychiatrist Viktor Frankl—about as divergent in their life missions and experiences as it’s possible to be—shared a conviction that it is through the search for significance that people ultimately find their true life’s purpose. In the 1983 preface of his Auschwitz memoir, Man’s Search for Meaning, Frankl writes, “Don’t aim for success—the more you aim at it and make it a target, the more you are going to miss it. For success, like happiness, cannot be pursued; it must ensue, and it only does so as the unintended side-effect of one’s personal dedication to a cause greater than oneself …” Frankl is proposing that the more we let go of externally defined work objectives, and the more we are liber­ated to experiment, to explore the byways of different working paths, the more likely we are to find the one that suits us best.

In a recently unearthed 1958 letter to a friend, twenty-one-year-old Hunter Thompson—among the last people you might think to turn for safe career advice—challenged the friend to wake up, take charge, and find work that spoke to him. This applies to all of us, not just gonzo risk takers.

Each of us has a unique and deep-seated combination of beliefs, needs, desires, and sensibility—not necessarily wholly conscious, but nonetheless a vision—that guides our life. To do work out in the world, work that has consequence: enter­taining people or changing their minds, helping them be healthier or more content, designing useful algorithms or clever new devices or beautiful clothing, getting rich or being the first earthling to walk on Mars. And if we’re conscious of those dreams, if we work at it and keep them at the top of our minds, and we’re lucky, they drive us to make certain choices—to go to art school, study engineering, become a lawyer … or intern at NASA or SpaceX.

Back in the eighteenth century, the Swiss mathematician Daniel Bernoulli approvingly suggested that people tend to make choices based less on quantifiable financial factors—this was a mathematician—and more on the projected emotional benefit of an outcome. The desire to be or to do good, to be engaged in work in which one feels real meaning and purpose, is key.

Deep down, people understand what matters most to them in a job. Nearly all of our thousands of survey respondents were very clear about what was most important to them in their work. And it wasn’t just a title or status or paycheck. They ranked the drivers of happiness in their work as follows:

1. Feeling appreciated.

2. Work that brings out the best in me.

3. Experiencing/learning new things.

4. Meaningful work.

But we know that the everyday details and vicissitudes of life get in the way. Inertia, fear, paying the bills, or other pres­sures and setbacks cause us to give up our dreams. In the re­search for my last book, I came across a concept from psychology called “emotion labor.” The labor part comes from the gap between how you feel at your most relaxed and natural and how you are obliged to act differently in different circumstances. When all cylinders are firing and we feel truly engaged and valued for the work we are doing, there is no gap between who we are and what we are doing. There is no emo­tion labor. When the gap between who we are and what we do for work is too great, trouble arises. For Thinkers and Defend­ers and Drifters—all of whom, according to the research for this book, are not so inclined to pay attention to their guts when making work decisions—reconnecting with what’s per­sonally meaningful can become a defining anchor around which they can take risks exploring new kinds of work.

The goal of the hero’s journey is yourself, finding yourself. —Joseph Campbell

I think an upside to this moment of economic flux and vol­atility is that while old-fashioned set-and-forget career tracks are increasingly obsolete, if you can plausibly envision a par­ticular kind of work that you want to be doing, chances are better than ever that you can figure out how to make it happen. So many of the forces that make our current world unsettling—digital transformation, outsourced project work, global com­petition, a premium on innovation and disruption—can work for you as well as against you.

The art of risk-taking is an odyssey of self-discovery. Find­ing and embracing your true north in your working life doesn’t mean that you have to dedicate yourself to capital-I “Impor­tant” work like curing diabetes or launching the next Face­book. Meaning can be derived from running a cozy farm-to-table bed-and-breakfast, or making certain that your team’s schedule always runs smoothly, or working in a job that guarantees you’re always home for dinner and never miss a child’s game or performance. The key is to develop confi­dence in what is most important to you and then to design your working life around that conviction.

It’s important to remember that getting a clear fix on your occupational lodestar doesn’t mean that your working life will thereafter be on a smooth, fixed track. Fixed career tracks are disappearing, autopiloting works for machines but not people, and everyone’s life circumstances are fluid—in response to which we each must constantly respond, adapt, change. In his memoir, The Night of the Gun, David Carr chose to go public in a big, risky way with a kind of personal truth telling that was brave for a New York Times reporter. “As Whitman sug­gested,” David told me, “we all ‘contain multitudes,’ and [my] history is a part of who I am.” Proceeding through life with his worst secrets “already manifest—there is something to be said for that.” Working from your core outward and being true to yourself simply means learning to align the values you con­sider important as best you can with what you’re good at and what you get paid to do. And realigning them again and again and again throughout your life.

The essence of bravery is being without self-deception. —Pema Chödrön

Excerpted from RISK/REWARD by Anne Kreamer Copyright © 2015 by Anne Kreamer. Excerpted by permission of Random House, a division of Penguin Random House LLC. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.

About the Authors
By Anne Kreamer
See full bioRight Arrow Button Icon
By Tom Ziegler
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Leadership

Now she’s worth $200 million. But Sarah Jessica Parker says being ‘one of eight kids that struggled financially’ growing up created her work ethic
SuccessCareer Advice
Now she’s worth $200 million. But Sarah Jessica Parker says being ‘one of eight kids that struggled financially’ growing up created her work ethic
By Orianna Rosa RoyleJune 24, 2026
3 hours ago
Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
SuccessBrainstorm Tech
Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
By Rachel VentrescaJune 24, 2026
3 hours ago
The hidden cost of your AI rollout: burning out the high performers running it
Workplace Cultureburnout
The hidden cost of your AI rollout: burning out the high performers running it
By Mikaela Cohen and HR BrewJune 23, 2026
13 hours ago
dr
HealthCancer
The U.S. cut cancer deaths by 34% since 1991—but not in 458 rural counties
By Arthur Cosby and The ConversationJune 23, 2026
16 hours ago
college
SuccessEducation
47% of Harvard seniors admit to cheating — and the problem existed long before ChatGPT
By Austin Sarat and The ConversationJune 23, 2026
16 hours ago
work
Workplace Culturework culture
Worker engagement just hit a decade low — and new data from 88 million employees shows why managers are the problem
By Bob Batchelor and The ConversationJune 23, 2026
16 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
22 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
24 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
21 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.