• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechApple

Apple should hate itself for Google Photos Backup 

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
May 29, 2015, 1:10 PM ET
Android mascot is seen in front of a displayed logo of Apple in this photo illustration taken in Zenica
An Android mascot is seen in front of a displayed logo of Apple in this photo illustration taken in Zenica, Bosnia and Herzegovina, May 5, 2015. Photograph by Dado Ruvic — Reuters

It’s been almost a year since Apple unveiled iCloud Photo Library, but I remember how excited I was.

Like a lot of dads, I’ve accumulated a ton of digital photos and videos. Nearly 30,000, at last count. Too many to store on an iPhone or even my workaday MacBook Air. I’ve parked them on a terabyte external hard drive, which I duplicate from time to time on a second drive because no magnetic medium lives forever.

To me, what Apple promised — “Every photo you take. On all your devices.” — sounded like the promised land. My family photos would be backed-up on Apple’s servers, and I could show them off whenever I wanted.

I couldn’t wait to try it.

I should have known it wouldn’t work.

I’ll spare you the details. Suffice it to say that after two long Apple support calls, two week-long photo upload sessions, and one off-the-record conversation with Apple PR, it was clear to me that Cupertino isn’t much better at delivering services in the cloud than it was in 2008, when Steve Jobs pulled the plug on MobileMe and dressed down the team that built it:

“You’ve tarnished Apple’s reputation,” he told them in the most public way possible. “You should hate each other for having let each other down.”

Apple should hate itself today. Google Photos Backup — only one of a dozen tentpole features unveiled at Google I/O Thursday — does exactly what iCloud Photo Library was supposed to do but couldn’t. Moreover, it did without a long beta period, without charging extra for storage, without overheating — and ultimately, overwhelming — my Mac.

I should have known Google would be better at this kind of thing than Apple. As my colleague Mathew Ingram puts it, channeling Benedict Evans:

“Apple sees services as a way to sell devices and for Google it’s the opposite. Which is why Apple sucks at services and Google sucks at devices.”

I’m an Apple guy. I like their business model, and Google’s makes me nervous. I believe the old saw, that if you’re not paying for a product, you are the product.

But I don’t care anymore. As long as they don’t steal the images, Google can have whatever marketable metadata it can glean from my photographs.

Unless something goes wrong over the next couple days, Google, not Apple, is getting my photo library.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

The widow of a man killed in a Florida mass shooting is suing ChatGPT maker OpenAI, claiming it ‘knew this would happen’
LawOpenAI
The widow of a man killed in a Florida mass shooting is suing ChatGPT maker OpenAI, claiming it ‘knew this would happen’
By The Associated Press and Jeff MartinMay 11, 2026
1 hour ago
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
AIGoogle
‘It’s here’: Google issues dire warning after catching hackers using AI to break into computers
By Matt O'Brien and The Associated PressMay 11, 2026
2 hours ago
drew
CommentaryDefense
I helped build the Pentagon’s AI transformation. Corporate America is making every mistake we almost made
By Drew CukorMay 11, 2026
3 hours ago
250
Commentary250 Years of Innovation
America’s true innovation advantage: we don’t just invent technologies — we reinvent how innovation works
By David H. HsuMay 11, 2026
3 hours ago
roger
AIMedia
Roger Bennett’s message to A-Rod is one for the country: Soccer has already overtaken baseball in America
By Nick LichtenbergMay 11, 2026
4 hours ago
Ciridae co-founders Jack Soslow and Jack Weissenberger pose for a picture
Startups & VentureAndreessen Horowitz
Apple and Andreessen Horowitz alums raise $20 million to bring AI to ‘real economy’ businesses
By Jack KubinecMay 11, 2026
4 hours ago

Most Popular

‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
1 day ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
1 day ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
2 days ago
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
2 days ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.