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Meet the 33-year-old CEO betting on boomers chasing their grandkids—and millennials selling their first house

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Apple is about to change something very basic about its devices

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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May 20, 2015, 2:40 PM ET
Apple CEO Tim Cook introduces more details about the Apple Watch.
Apple CEO Tim Cook introduces more details about the Apple Watch.Photograph by David Paul Morris — Bloomberg via Getty Images
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Apple (AAPL) is expected to refresh the font used across its devices, 9to5Mac reported Wednesday.

Apple currently uses the new font, called San Francisco, in the Apple Watch. Now, it could make its way to iPhones, iPads, and Macs, replacing Helvetica Neue. San Francisco was developed for the Apple Watch to improve readability on the device’s small screen.

It’s unclear exactly when the font switchover might happen. However, it could be announced during Apple’s Worldwide Developers’ Conference, set for early next month. While Apple’s annual WWDC events are geared towards software developers, the company often uses the occasion to announce new products, as well as new features for its existing offers.

Still, nothing’s a sure bet. As 9to5Mac notes, “Apple could ultimately choose to retain Helvetica Neue this year and push back or cancel its plans for San Francisco.”

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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