Martini Media, a San Francisco-based company that connects brands with luxury online audiences, has quietly signed a letter of intent to be acquired by a strategic buyer, Fortune has learned from a source close to the situation. No word yet on the buyer’s identity or the deal’s price-tag, except that the entire thing should be wrapped up shortly.
Most of Martini Media’s staff is expected to join the buyer, although no one was answering phones at either its San Francisco or New York offices yesterday. In fact, the SF office no longer has working voice-mail and the NY office’s voice-mailbox was full.
The company had raised over $40 million in venture capital and venture debt funding since 2008, from such firms as Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank. Its independent board members include Buzzfeed president Greg Coleman and Yahoo chief data officer Usama Fayyad.
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