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Soccer

Spain’s soccer league suspended in fight over TV money

By
Geoffrey Smith
Geoffrey Smith
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By
Geoffrey Smith
Geoffrey Smith
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May 7, 2015, 10:34 AM ET
FC Barcelona v Real Madrid CF - La Liga
BARCELONA, SPAIN - MARCH 22: Gareth Bale of Real Madrid CF competes for the ball with Gerard Pique of FC Barcelona during the La Liga match Between FC Barcelona and Real Madrid CF at Camp Nou on March 22, 2015 in Barcelona, Spain. (Photo by David Ramos/Getty Images)David Ramos Getty Images

The Spanish soccer league, home to many of the world’s best players, is in turmoil.

With only a couple of weeks left in the season, La Liga–and all other organized soccer in Spain, both professional and amateur–has been suspended because of a dispute between the government and the association that runs the sport in Spain over how to divvy up TV broadcasting rights.

The RFEF, the Spanish soccer association, said Wednesday it would stop all matches in Spain in protest at a new law that would see the top two professional leagues negotiate TV rights collectively. That’s a revolutionary move in a country where Real Madrid and Barcelona, the two clubs that dominate the national scene, have been able to negotiate their broadcasting rights individually. The RFEF complained that the government hadn’t shown it enough “respect” when drafting the new law.

The RFEF has had the backing of the nationwide players’ union, which complains that the new deal doesn’t spread enough of the wealth to second-tier teams. However, the Professional Football League (LFP), which is backing the government.

The suspension will hit some 30,000 matches and 600,000 players at all levels, according to local media reports.

The Real-Barcelona duopoly has suited those two clubs very well over the years, but has made La Liga as a whole too predictable. When Real’s cross-town rivals Atletico won the domestic title last year, it was the first time in nearly 20 years that a team other than Real and Barca had been champion. Atletico has depended on big cash infusions from the oil-rich state of Azerbaijan (and more recently China) to become competitive, and even after that, its total revenue last seasons of €170 million was less than half of Barca’s (€485 million) and less than a third of Real’s (€550 million), according to research by Deloitte.

The result of this financial inequality is that challenger teams see their best talent lured away by the duopoly, or by English and German clubs. That in turn limits the league’s commercial value in an increasingly global market for TV soccer. Global audiences might happily pay to watch individual geniuses like Cristiano Ronaldo or Lionel Messi, but they tire quickly of one-sided contests.

Even the new law won’t even things entirely. With their much bigger stadia and global fanbases, Real and Barca will still comfortably out-earn their rivals on matchday ticket sales and commercial revenue. And even the existence of collective bargaining hasn’t stopped the German Bundesliga being utterly dominated by Bayern Munich, thanks to its endless list of corporate sponsorships. But the law will make a difference: broadcasting rights account for an increasing share of the overall pie. Last year, it made up 37% of Barca’s revenue and 38% of Real’s. The duopolists might still end up winning La Liga nearly as often, but at least it will be (slightly) more of a contest.

 

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