• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryOil

Why this oil price collapse could be different

By
Michael Webber
Michael Webber
Down Arrow Button Icon
By
Michael Webber
Michael Webber
Down Arrow Button Icon
April 27, 2015, 8:08 AM ET
Oil drilling rig in Bakken oilfields of Williams County near Ray, North Dakota.
Pickup (for future use contact contact Gallery Stock, Meredith Kramer 646.753.9912Photograph by Richard Hamilton Smith—Gallery Stock

The recent oil price collapse seems like a replay of a bad 1980s movie that we’ve seen before. If we are not careful, we’ll be doomed to make the same mistakes we made last time, allowing our domestic oil and gas producers to wither, watching energy imports soar, prematurely stunting the growth of alternative fuel sources, and tossing conservation and efficiency by the wayside. If we are smart we’ll seize this opportunity to double-down on good energy policies and support all of our domestic energy producers so that we’re prepared for the next time oil prices spike.

After the energy crises of the 1970s, there was a brief resurgence of domestic energy production through the mid-1980s. Production grew, wages increased, profits soared, and the Rolls Royce dealership in Midland, Texas enjoyed a brisk business. But eventually, with OPEC in disarray, Saudi Arabia made the decision to keep its production high to reclaim lost market share, causing global oil prices to plummet in the span of just a few weeks. Sound familiar?

The scars from the 1970s and 1980s run deep. Competing in a vibrant global market, domestic U.S. oil companies were gutted by cheaper producers around the world. Our production shrank while consumption increased. Imported oil—much of it from countries whose foreign policy goals do not align with ours—filled in the gap. Our domestic oil and gas operators were in the doldrums for over a decade, with a shrinking, aging workforce and declining production.

Oil producers weren’t the only victims. Renewable energy technologies and a cultural mindset of conservation and efficiency got lost too. President Reagan famously removed the solar panels from the roof of the White House, speed limits were increased nationwide, fuel economy standards stagnated, road taxes froze, SUVs grew in popularity, and attitudes about saving energy went the way of bell bottoms. Experimental wind farms and solar panel development slowed down and national R&D funding for energy dropped from a high of $8 billion annually to less than $2 billion.

There are a few reasons why this oil price collapse could be different, but the risks are high that we’ll repeat our prior follies.

In the 1970s and 1980s, oil and natural gas prices were closely correlated: when oil prices went up, so did gas prices. And, oil was a critical part of the power sector. At its peak in the 1970s, oil fueled one-sixth of all the electrical generation. When oil prices fell, so did electricity prices. Early-stage renewables were too expensive and their policy supports were too weak to compete against falling prices, and the renewable power industry came to a screeching halt.

Today the conditions are different. Unlike the 1980s, this time around electricity prices should hold firm despite low oil prices. In parallel, renewable energy prices have dropped dramatically making them much more competitive. Those low prices combined with stronger policy supports mean despite what the price collapse did to renewables in the 1980s, renewables are poised to be just fine this time around.

But we still should not be complacent. Low oil prices present us an opportunity to prepare our energy policy for the long-term.

One of the greatest outcomes of the shale revolution has been the decline in oil imports. It would be a travesty to give up those gains, returning to a place where we depend so heavily on foreign countries for our energy supply. It will be tempting to loosen up on our energy standards for cars, appliances and light bulbs, but we should continue to prioritize them so that consumers are protected from the price spikes that are surely just around the corner. And we can use efficiency to reduce our consumption alongside any production drops that will occur, helping us keep imports at bay.
[fortune-brightcove videoid=4109760626001]

Federal R&D investments should be prioritized to help domestic energy producers cut their costs by improving operational efficiencies, minimizing the energy needs for water management at the drilling pad, and capturing fugitive emissions. These investments achieve economic and environmental benefits while helping us keep our domestic producers competitive in a global market.

Now is also the time to put a price on carbon so that we can use the power of markets to combat climate change. Now is the time to fix our broken Highway Trust Fund, reforming an antiquated “gas tax” to include high-mileage, natural gas, and electric vehicles, charging vehicles based on the actual damage they cause to the roads.

Policies that encourage the use of clean energy options should be retained, as the low prices for oil might spawn a surge in consumption and emissions, reversing years of gains that have been achieved in national energy efficiency and carbon reductions.

We have a chance to learn from the past. We can watch plummeting oil prices set us back decades, or we can be proactive and use this golden opportunity to implement a long-term energy vision that keeps domestic production high and consumption low while meeting national security and environmental objectives such as reduced imports and emissions. The time for sensible energy policy is now.

Michael Webber is deputy director of the Energy Institute at The University of Texas at Austin, where he also serves as co-director of the Clean Energy Incubator and an associate professor of mechanical engineering. He teaches and conducts research on energy and environmental issues.

About the Author
By Michael Webber
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

kennnedy
CommentaryDrugs
America is handing its mRNA lead to China—and RFK Jr. is to blame
By Jeff CollerMarch 26, 2026
1 hour ago
jerry
CommentaryEducation
The college degree isn’t dead. But the wrong kind could cost you $2 million
By Jerry BalentineMarch 26, 2026
2 hours ago
trump
CommentaryMarkets
We’re no longer in a bull or bear market. We’re in a Trump market — and here’s how to navigate it
By Jeffrey Sonnenfeld and Steven TianMarch 26, 2026
2 hours ago
EuropeLetter from London
Rishi Sunak is giving advice to CEOs on AI. Here are his golden rules
By Kamal AhmedMarch 25, 2026
20 hours ago
retirement
CommentaryRetirement
Our retirement system gets a C-plus; policymakers have an opportunity to make it A grade
By Chris MahoneyMarch 25, 2026
1 day ago
david-f
CommentaryVenture Capital
Europe has survived 3 energy shocks in 4 years. The only way out is to stop buying power from its enemies
By David FrykmanMarch 25, 2026
1 day ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
21 hours ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
17 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.