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TechApple

Fun with Apple pre-earnings headlines

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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April 27, 2015, 3:23 PM ET
Apple Profit Rises 78% On Demand For IPads, IPhones, As Steve Jobs Takes Leave Of Absence
The 1 Infinite Loop building stands at Apple Inc.'s headquarters campus in Cupertino, California, U.S., on Wednesday, Jan. 19, 2011. Apple Inc., whose Chief Executive Officer Steve Jobs said on Monday that he is taking a medical leave of absence, posted a 78 percent jump in quarterly profit, helped by holiday buying of iPads, iPhones, and Macintosh computers. Photographer: Tony Avelar/Bloomberg via Getty ImagesPhotograph by Tony Avelar — Bloomberg via Getty Images
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Apple’s earnings are all about…

— Apple earnings hinge on success of THIS
— Apple earnings: It’s all about the capital return program
— Apple Earnings: All About the iPhone, Baby
— Apple is about to break out. Here’s why

What’s up is down…

— Apple’s sheer size is its stock’s real weakness
— Apple Runs Up Against Its Own Success

— Is Apple Too Expensive to Buy Right Now?

— Can Apple earnings top its historic last quarter?

The expectations game…

— How Apple can whiff on earnings and still beat expectations
— Apple Likely To Break ‘All Records’ In March Quarter
— Apple? Too much expectation: Cramer

— Apple will set Q2 records today, but can they live up to colossal expectations?

Irrelevant “watch” puns…

— What to watch for in Apple’s earnings
— What to ‘Watch’ in Apple’s Earnings
— Why Apple’s Watch could call time on its share price

What else can you show me?

— Apple’s Earnings — What Does It Do for an Encore?

Apple’s fiscal Q2 2015 earnings results are due out half an hour after the market close. We’ll be eavesdropping on the 5 p.m. ET (2 p.m. PT) analysts call. You can too. Here’s the link: www.apple.com/quicktime/qtv/earningsq215

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
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