In his keynote at the company’s annual conference for software developers in San Francisco, Zuckerberg touted videos as the future of shareable content on the social network. What began with text and moved to images and video will become an even richer and more immersive experience, Zuckerberg said, such as virtual reality. (The company last year acquired Oculus VR, which makes such technology, for $2 billion.)

On Wednesday Zuckerberg announced a new feature for its social network: support for so-called spherical videos, which allow for a 360-degree view of a moving video, in its News Feed.

The F8 conference will continue through March 26.

More coverage of this year’s F8 conference:

Facebook debuts Messenger Platform, will support third-party apps

Facebook’s app-building platform Parse will expand to ‘Internet of things’

For more on Facebook, watch: