• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 8, 2026

1

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

2

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

3

Current price of oil as of June 8, 2026

Tesla Model X: Not a model launch

By
Bradley Berman
Bradley Berman
Down Arrow Button Icon
By
Bradley Berman
Bradley Berman
Down Arrow Button Icon
March 19, 2015, 7:00 AM ET
Second Day Of The Geneva Motor Show
A Tesla Model X electric prototype automobile, produced by Tesla Motors Inc., is seen on display on the second day of the 83rd Geneva International Motor Show in Geneva, Switzerland, on Wednesday, March 6, 2013. Photograph by Valentin Flauraud — Bloomberg via Getty Images

The first production-level Tesla Model X electric crossover is weeks away from rolling off the assembly line, coming three years and four delays after the prototype was unveiled. “The X design is done,” said Elon Musk, the indefatigable chief executive of Tesla Motors, last month on the company’s most recent earnings call. “It’s just a question of tooling and supply chain at this point.”

Musk unveiled the Model X prototype more than three years ago, on the evening of February 9, 2012. During the presentation, with California Governor Jerry Brown looking on, Musk made several outrageous claims about the vehicle.

He pronounced that the X would comfortably seat seven adults, offer better all-wheel-drive handling than any vehicle on the market, have a tighter turning radius than a Mini, and be faster than a Porsche 911. Better yet, he promised all of these things by the end of 2013, or within two year’s time.

Then, Musk set his own high bar to an even loftier height: “With the Model X, we wanted to create a door that was better than any other door.” Musk insisted that passengers enter and exit the Model X’s second or third row not through a door that swings or slides open, but via “falcon-wing” doors that hinge on the roof and magically articulate up and over the vehicle. Ironically, those superior doors are the very things that have caused a series of delays on the Model X.

Tesla Motors is notoriously tight-lipped about its product plans and operations, so the following timeline of the creation of the Model X, and its delayed schedule, is stitched together from off-the-cuff comments from Musk, and through disclosures made in Tesla financial filings.

Bumpy Road to Production

Jan. 13, 2013: Eleven quiet months after unveiling the X, Reuters reported the first change to Model X timing. Musk, while visiting Detroit for the annual auto show, indicated “the second half of 2014” as a launch target to replace the end of 2013.

March 7, 2013: The first written acknowledgement came a month later on (as I reported in The New York Times). The company continued to equivocate when its Form 10-K filing with the Securities and Exchange Commission showed “late 2014” rather than the second half of the year as the start of production. In an email to the Times, Shanna Hendricks, a Tesla spokeswoman, disagreed with calling the change in timing a delay. But she wrote: “It’s taking longer than we thought.”

Feb. 19, 2014: In a letter to shareholders regarding Tesla’s Q4-2013 performance, there was a single line toward the bottom of the third page: “We expect to have production design Model X prototypes on the road by end of year and begin volume deliveries to customers in the spring of 2015”—either the third or fourth delay depending on how you read the company’s vague statements. “With respect to the X, I am somewhat of a perfectionist,” said Musk, in an interview with Bloomberg after the Feb. 2014 earnings call. “I actually take the blame for some of that delay.

May 8, 2014: After the next earnings call, USA Today reported that Tesla was trying to make sure the upward-opening doors were not “viewed as a gimmick.” The article suggested that the company faced challenges with how well the door “seals, keeping out rain, wind and road noise.” Musk said, “It’s quite a difficult sealing problem to really get it right” and make sure the doors work properly for years.

Nov. 5, 2014: A shareholders letter for Q3-2014 indicated that “work continues on the finalization of Model X with the testing of Alpha prototypes and initial builds of the first Beta prototypes.” In the Q3 earnings call, Musk said, “With the falcon wing door and the second row of seats, we’re adding some very new stuff that’s really not out there, that never really has existed in a way that was useful.” Musk later called the second row seating “a thing of sculptural beauty” and “the most beautiful second row seats of any car ever,” without elaborating. (In online discussion forums, Tesla fans speculate that the second-row seats will slide sideways, swivel or collapse in unconventional ways. Musk, who has five sons, has repeatedly commented that he wants the X to be more functional than today’s minivans.)

Jan. 28, 2015: Tesla engineers were caught on video conducting road testing of a camouflaged Model X. The evaluation of rapid acceleration and high-speed maneuvers was run at the former naval base in Alameda, Calif., about 20 miles from Tesla’s Fremont factory. Bystanders used an iPhone to make a one-and-a-half-minute video and posted it to YouTube the next day. The video has been viewed more than 500,000 times.

Feb. 9, 2015: After speaking with unidentified Tesla suppliers, Green Car Reports, a website focusing efficient vehicles, said that nagging problems associated with the falcon-wing doors had been solved. Those issues included seals, quality of weight loads, and durability of the hinges.

Feb. 11, 2015: Jalopnik reported that Tesla had “over 30 beta versions undergoing testing.” Speaking during Tesla’s earning call on Feb. 11, Musk said that he is “highly confident of delivering our first customer cars this summer and then spooling up to significant volume in Q4.”

So, the countdown to the Model X launch begins. If even only a handful of Xs pull out of the Fremont factory this summer, then the delays will be dismissed as a necessary consequence of Musk’s unwavering commitment to innovation and perfection. But if there are hitches or more delays, Musk’s decision to forego traditional doors—and merely deliver the fastest, most spacious, and most efficient SUV ever—will be viewed as not only over-reaching, but a comeuppance revealing his fallibility, which in turn would call the company’s even more elaborate plans into question.

About the Author
By Bradley Berman
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
CryptoSam Bankman-Fried
Sam Bankman-Fried formally files for pardon—but White House reiterates that FTX cofounder’s odds are slim
By Camila Grigera NaonJune 9, 2026
2 hours ago
A trader works on the floor of the New York Stock Exchange (NYSE) in New York, US, on Wednesday, June 3, 2026
InvestingWall Street
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
2 hours ago
The entrance to a U.S. Immigration and Customs (ICE) detention facility
North AmericaDepartment of Homeland Security
Texas ICE facility spent $11.5 million on guards, medical services, transportation and meals weeks before the camp even held detainees, GAO finds
By Michael Biesecker, Ryan J. Foley and The Associated PressJune 9, 2026
2 hours ago
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
AIBrainstorm Tech
AI isn’t replacing Hyatt’s salespeople—it’s freeing up a full day of work every week, according to the CEO
By Sharon GoldmanJune 9, 2026
3 hours ago
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
EnergyAutos
America’s grid is reeling. General Motors offers itself as a distributed utility in disguise
By Nick LichtenbergJune 9, 2026
3 hours ago
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
EnergyBrainstorm Tech
Tesla cofounder: ‘We should be really worried’ about the U.S. grid as China speeds ahead in the power race
By Jordan BlumJune 9, 2026
3 hours ago

Most Popular

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
7 hours ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.