• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Retail

Tapped In: Craft beer — A farmer’s salvation?

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 1, 2015, 9:00 AM ET
Florida Lawmakers Pass Bill That Bans State Breweries From Selling 64 Ounce Growlers
MIAMI, FL - APRIL 25: Brewmaster Nik Mebane adds hops to the boiling liquid as he produces beer at Wynwood Brewing Company on April 25, 2014 in Miami, Florida. Earlier this week Floridas Senate Rules Committee voted 9-4 for a bill that would heavily restrict the states craft breweries such as the Wynwood Brewing Company and is supported by the Florida Beer Wholesalers Association, which has controlled beer distribution in the state for decades. (Photo by Joe Raedle/Getty Images)Photograph by Joe Raedle — Getty Images

Craft brewers aren’t just changing the beer industry, they’re having a noticeable impact on the nation’s farmers as well.

Craft breweries tend to use a lot more of the key brewing components per batch than large competitors like Budweiser and Coors. How much? A recent research report from the U.S. Department of Agriculture notes that the average craft style beer uses between three and seven times as much malt per barrel as a mass market lager.

Malt comes from barley (grains are germinated, which frees up their sugars for fermentation). And that’s good news for farmers, who have seen barley prices fall by 50% since 2012. The problem is: U.S. farmers aren’t yet positioned to take advantage of the surge in demand.

Most craft brewers aren’t fiscally able to buy an entire field’s worth of barley, so rather than dealing directly with farmers, they go through merchants, who typically import European or Canadian malt, says Doyle Lentz, president of the National Barley Growers Association. That could be changing soon, though.

Farmers are already in the process of installing equipment to malt smaller batches to be able to cater to the craft world. The downside? It could be up to five years before they’re able to effectively compete.

“I think they’d like to work with us, but they don’t have the infrastructure to do that – neither of us do,” he says. “As we can start malting smaller batches for them, the [lower domestic] price will be something that interests them. Our hope is they’ll warm to a more local growing option as well.”

Meanwhile, as the consumer demand for hoppy IPAs continues to grow, so too have the prices for hops. In 2005, the average price per pound in the U.S. was $1.94. Last year it was $3.83 (a 14% jump over the 2013 average price).

That led farmers in 14 states (including Colorado, Michigan and New York) to begin planting hop plants for the first time in 2014 – which could lead to some interesting new flavors in beer.

“Hops are a lot like wine grapes,” says Ann E. George, administrator for Hop Growers of America. “You’ll have specific varieties grown in different regions that each have a different character.”

Curiously, the type of hops grown in America have changed in recent years, too. Not long ago, domestic farmers specialized in alpha hops, which give a beer its bitterness. This year, George says 70% of the crops will be aroma hops, which contribute more to the taste and nose of the beer.

Whether you like hops or barley, there are, of course, a plethora of choices when you reach for a craft beer. Here are some of our favorites.

 

For the hops heads: Figueroa Mountain Brewing's Hoppy Poppy

This isn't the bitter explosion you might expect, given the name. Instead, it's an extraordinarily well-balanced IPA that is refreshing and crisp. It has an initial hoppy kick, but that's tempered by hints of caramel, spices and malt that are almost reminiscent of a graham cracker. The poppy seeds that make up the second half of the name are hard to pick out, but they do add an earthiness. (ABV: 6.5%)

For the hops heads: Stone Ruination IPA

The hops in this palate-buster punch you in the mouth with your first sip of this over-the-top IPA. Stone gleefully crows about the bitterness and the overwhelming hoppiness on the bottle and they're not exaggerating. If you adore hops, this is your nirvana. If you're a fan of IPAs looking for something stronger, you might want to work up to this, as the bitterness lingers long after you've put down the glass. (ABV: 8.2%)

For the hops heads: Dogfish 90 Minute IPA

You might have seen this one coming. Dogfish's 90 Minute is widely touted as one of the best IPAs on the market. That's because it blends the hops and malt so wonderfully that neither proves overpowering. Yes, the hops might be a bit much for some, but IPA veterans will appreciate the hints of fruit and caramel and the creamy mouth feel. It's one of those beers that should be on everyone's craft bucket list. (ABV: 9%)

For malt maniacs: Ommegang Three Philosophers

 

There's a reason this is one of the most universally loved beers around. It's enormously complex - with a completely different flavor as the temperature of the beer changes. The constant theme is a full-bodied maltiness that blends with a variety of fruit flavors, including prunes and cherries. It's one of the better American examples of a Belgium ale, though it's definitely best served as an after-dinner drink. This is the very definition of a sipping beer - and not just because of its high alcohol content. (ABV: 9.7%)

For malt maniacs: Mad River Steelhead Extra Stout

The malt infuses this beer with a chocolate taste that dances on the tongue, but doesn't overwhelm the palate. There are hints of roasted coffee as well and the slightest bitterness from hops. The balance of sweetness and the burnt flavors that come with a stout results in a really delicious beer - even for those who may not normally prefer stouts and porters. (ABV: 6.6%)

 

For malt maniacs: Malt Monsters Benard, Belgium Style Dubbel

The overall consensus among our tasting group when they got their first whiff of this limited release from the Fort Collins Brewery was that it smelled like "dank weed". That's a temporary impression, though, as the beer itself is a malty concoction that is well-balanced with a hint of sweetness. You'll taste raisins at the finish, which complement the yeasty, slightly chocolate initial impression. (ABV: 8.2%)

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Matt Damon and Gary White.
EnvironmentWaters
Corporate America has been draining the world’s water. Matt Damon’s new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
13 hours ago
Chinese beauty brands flock to Southeast Asia as their first step in going global
RetailChina
Chinese beauty brands flock to Southeast Asia as their first step in going global
By Angelica AngJune 9, 2026
22 hours ago
John Furner, CEO, Walmart US
SuccessCost of living
Walmart CEO John Furner says even wealthy shoppers are now shopping at the discount grocery chain as high prices stretch six-figure earners
By Emma BurleighJune 8, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
SuccessThe Promotion Playbook
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
Retailgas prices
Gas over $4 looks like tipping point as Walmart customers don’t fill tanks, fast food loses cheapest diners
By Anne D'Innocenzio and The Associated PressJune 7, 2026
2 days ago
Allison Sheehan
SuccessJobs
This Gen Zer got reprimanded at Goldman for making cake videos as the ‘Investment Baker.’ She quit her job and is building a dessert empire
By Emma BurleighJune 7, 2026
3 days ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
10 hours ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
2 days ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
1 day ago
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
Success
Gen Zers are arriving at college unable to even read a sentence—professors warn it could lead to a generation of anxious and lonely graduates
By Preston ForeJune 7, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.