• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechPersonalized Medicine

Obama launches a DNA data drive to revolutionize disease treatments

By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
By
Laura Lorenzetti
Laura Lorenzetti
Down Arrow Button Icon
January 30, 2015, 1:01 PM ET
Obama talks about investments to improve health and treat disease through precision medicine while in the East Room of the White House in Washington
U.S. President Barack Obama talks about investments to improve health and treat disease through precision medicine while in the East Room of the White House in Washington January 30, 2015. A 17 base pair DNA model is next to Obama. REUTERS/Larry Downing (UNITED STATES - Tags: POLITICS HEALTH) - RTR4NN2YPhotograph by Larry Downing — Reuters

President Obama unveiled a new “Precision Medicine Initiative” Friday morning — a wide-reaching research effort designed to improve how we approach and personalize disease treatments.

The plan involves collecting and analyzing the genetic data from more than 1 million American volunteers in order to deepen the breadth of genetic data that could be used to better understand how diseases affect people, and how medicines could better target and treat those illnesses.

President Obama initially previewed the Precision Medicine Initiative in his State of the Union address last week, saying that he wants “the country that eliminated polio and mapped the human genome to lead a new era of medicine — one that delivers the right treatment at the right time.”

Obama earmarked $215 million in his 2016 budget proposal to kickstart the effort, including $130 million for the National Institutes of Health to create a national research database to collect a wide range of health data, including volunteers’ genomes.

The goal is to create a data-rich, searchable database that would allow researchers to better pinpoint the sources of diseases and create individually-tailored treatment plans. The new effort will “bring us closer to curing diseases like cancer and diabetes  —  and give all of us access to the personalized information we need to keep ourselves and our families healthier,” Obama said.

Kathy Giusti, founder and executive chairman of the Multiple Myeloma Research Foundation, says that we have only “scratched the surface of what is possible” when it comes to precision medicine, and “the successes to date are life-changing for those who benefit, and have laid important groundwork for similar approaches across all cancers.”

Researchers have worked for several decades to understand the underlying basis of diseases and develop medicines targeted to the genetic profile of individual patients. This movement is known as “personalized,” or “individualized” medicine.

It requires reams of data to compare how specific diseases are expressed across different patients, or even how healthy patients avoid certain diseases. For instance, certain research labs are studying DNA from healthy volunteers and looking for rare genetic outliers that actually protect against disease rather than lead to illness. Those good genetic outliers could point to treatments for the rest of us.

In one case, researchers found that people naturally missing working copies of a gene known as PCSK9 had almost no bad cholesterol in their blood. Scientists used that insight to develop drugs that block the PCSK9 gene in order to lower cholesterol. It worked. Two such drugs are nearing the Food and Drug Administration’s approval, and studies have found that they help lower cholesterol levels, sometimes by as much as 75%.
[fortune-brightcove videoid=3957338558001]

Large-scale genomic studies are possible today because of the lower cost and time needed to sequence a genome. It costs about $1,000 to analyze one person’s DNA — a fraction of the nearly $3 billion it cost to decode the first human genome 15 years ago.

The White House’s initiative calls on the National Cancer Institute, the FDA and the Office of the National Coordinator for Health Information Technology to all play a role in the effort to create and maintain this new database. President Obama is also hoping that the private sector, including universities and foundations, will get involved to “lay the foundation” for the initiative.

The NCI will use the genomic data to create a new cancer knowledge network that will specifically focus on advances in the prevention, diagnosis and treatment of various cancers.

—Reuters contributed to this report.

READ MORE: Obama’s push for a huge genetic biobank, and what it means for your health.

About the Author
By Laura Lorenzetti
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

melania
PoliticsWhite House
Enter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
6 minutes ago
bernie
AICongress
Bernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
28 minutes ago
Big TechSocial Media
A court just ruled that tech addiction is real—and dangerous. It could be Meta and YouTube’s Big Tobacco moment
By Kristin StollerMarch 25, 2026
1 hour ago
Warner gestures
AIAmerican Politics
New college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
3 hours ago
Big TechMeta
Meta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
3 hours ago
NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
3 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
13 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.